& Inscape (VIZIO) Sign New 7.5-Year TV Data Deal for TV Ad Measurement, Closed-Loop Attribution

Following Three Years of Product Development of Ad Measurement Products that leverage Smart TV Technology from Inscape, Makes Major Bet on TV Attribution and Attention Currencies

Seattle/San Francisco/New York — December 13, 2017 — the leader in attention and conversion analytics for TV advertising, today announced it has deepened its partnership with VIZIO’s data business, Inscape, through 2025., which tracks TV advertising in real time, uses screen-level behavioral data from Inscape to provide closed-loop attribution and attention measures to brands, networks and agencies. The deal significantly broadens the rights has to use the Inscape data.

iSpot measures TV impressions in a digital-like manner by verifying ad plays on screen and categorizing the impressions as national (live and time-shifted), local, VOD, OTT or addressable. The measurement company has invested tens of millions of dollars and multiple years in the research and development of a proprietary system for combining real-time TV ad intelligence with second-by-second viewing behavior of TV ads provided via its partnership with Inscape.

“Brands are changing the way they approach TV now that they can connect TV investments to business outcomes,” said iSpot Founder and CEO Sean Muller. “This deal is a testament to our market traction and the trust brands have put in iSpot but also it speaks to the great working relationship we have developed with Inscape and the value we are creating together.”

Inscape, a wholly owned subsidiary of VIZIO, manages a rapidly growing footprint of TV sets equipped with ACR technology. Currently at 7.7 million active TV devices and growing, Inscape’s Smart TV footprint is the largest single source of opt-in TV viewing data available to license in the United States.

iSpot uses Inscape to map TV impressions to consumer behaviors on digital devices within the same household using a proprietary device graph. The resulting Conversion Analytics provides brands with actionable analytics of how TV drives upper and lower funnel conversions.

“iSpot is doing at scale what so many others are trying to do on an ad-hoc basis and the market is rewarding us all for it,” said Jodie McAfee, SVP of Sales and Marketing at Inscape. “Their use of our glass-level, granular TV viewing data demonstrates how SmartTV viewing data can and will power the next generation of measurement.”

iSpot has invested heavily over the past three years in integrating Smart TV data into three of its core products: Ad Impression Measurement, Attention Analytics and Conversion Analytics. iSpot has formed an exclusive partnership with Inscape where Smart TV ACR viewing data is generated directly against iSpot’s catalog of ads. The syndicated ad viewing data is then transformed, interpreted and balanced against US Census by iSpot. This is in contrast to traditional Smart TV ACR viewing data which typically represents program viewing and/or ad-hoc ad viewing data.

iSpot’s always-on enterprise system for measuring consumer response to advertising is now being used by over 200 major advertisers to understand how creatives and media placements drive business outcomes as well as predict where additional conversions can be found. was recently named the 9th fastest growing technology business in North America by Deloitte.


About iSpot provides real-time attention and conversion analytics for TV advertisers. The company’s analytics are built on top of its proprietary media measurement platform, which catalogs every TV creative and measures its impression delivery across linear and on-demand TV environments. iSpot attention analytics measures the propensity of consumers to interrupt ad play on TV. iSpot conversion analytics is the new industry standard for TV attribution and directly connects TV ad impressions with web, app and other first-party data. The company’s dashboards, APIs and analytics are utilized by leading brands in every major industry, as well as by TV networks and agencies.

About Inscape
Inscape is a TV intelligence company that captures highly accurate, up-to-date viewing data from millions of smart TVs. The company is a leading provider of automatic content recognition (ACR) technologies and comprehensive cross-screen metrics. Inscape’s TV audience viewing data is leveraged by OEMs, brands, agencies, networks, measurement companies, DMPs and marketing technology platforms to power massive transformations in the industry. Its glass-level insights bring a new level of speed, transparency and actionability to the global TV market place. Founded in 2010 as TV Interactive Systems, Inc, the company operated at Cognitive before being acquired by VIZIO. Inscape operates as a wholly-owned subsidiary based in San Francisco, California.


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