CMOs Head to Upfronts with iSpot.tv, TV Advertising Analytics

This week, iSpot.tv hosted a pre-fronts breakfast in New York City hosting the chief marketing officers and senior marketing executives of major advertising brands.

Mingling[22]After an insightful conversation with Karen Ebben of GM on the future of television, CEO, Sean Muller had a very entertaining conversation with another guest panelist, Amazon Echo’s Alexa.

“Alexa, ask iSpot about the Auto Industry.”

ispot-pre-front-event

All the attendees were given an Echo of their own. Along with Alexa by their side, over fifty major brands will have yet another secret weapon as they head into the upfronts, a personalized media guide with insights on what worked and what didn’t for their brands last year.

Pre-front guides[24]

Did you miss our event in New York? Shoot us an email at alexa@ispot.tv to get your personalized guide. #tv #advertising #analytics #ispotprefront #Prefront#upfronts