2016 Upfronts: NBC

Commercial airings: 80,817
Brands: 1,525
Spots: 5,565

Shows aired: 208
Ad time per hr. during PT*: 16 min 1 sec

Highest Average View Rate

Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion rate. The average view rate for NBC is 86%. 96.6% of views are live or same day.**

Top Industries

Consumer Software & Apps
Computers & Tablets
Tax Filing Services
Banks & Credit Cards
OTC: Gastrointestinal

93.58%
90.87%
90.02%
89.79%
89.36%

Top Brands

Belsomra
Xeljanz
HUMIRA [Arthritis]
Chantix
HUMIRA [Chron’s/Colitis]

98.37%
98.30%
97.51%
96.99%
96.68%

Top Shows

Meet the Press
World Series of Fighting: Greatest Hits
Together We Make Football
Get Golf Ready
18 Rising

90.96%
90.12%
89.79%
89.40%
89.04%

Highest Estimated Spend

Top Industries

Auto Makers
Wireless
Movies
Fast Food
Insurance Companies

16.76%
6.68%
4.85%
4.18%
4.11%

Highest Digital Engagement

Rankings of the TV ads most likely to generate a digital response on Twitter, Facebook, YouTube and search engines, explicitly linked to an airing during the live broadcast window.

Top Industries

Wireless Providers
Auto Makers
Insurance Companies
Fast Food
Mobile Devices

18.10%
15.43%
6.45%
5.83%
4.20%

Top Brands

AT&T
McDonald’s
GEICO
Samsung Mobile
Amazon

14.29%
2.74%
2.48%
2.33%
2.30%

Top Shows

NFL Football
Today
Saturday Night Live
The Voice
The Tonight Show starring Jimmy Fallon

15.06%
10.77%
8.40%
7.74%
4.90%

*PT signifies Primetime. **Min. $500k est. spend for brands & shows, $1 mil. est spend for industries.