2016 Upfronts: E!

Commercial airings: 172,360
Brands: 1,025
Spots: 3,495
Shows aired: 158
Ad time per hr. during PT*: 17 min. 11 sec.

Highest Average View Rate

Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion rate. The average view rate for E! is 85.28%. 95.6% of views are live or same day.**

Top Industries

Tax Filing Services
Soda
Dating
Appliances
Fruit Juices & Drinks
92.91%
92.79%
91.87%
91.85%
91.45%

Top Brands

HUMIRA
Starbucks
Otezla
Microsoft
Purina
97.35%
97.12%
97.07%
96.65%
96.46%

Top Shows

House of DVF
WAGS
Kourtney and Kim Take Miami
E! News Weekend
Dash Dolls
88.08%
87.74%
86.90%
86.76%
86.56%

Highest Estimated Spend

Top Industries

Movies
Department Stores
Wireless
Auto Makers
Fast Food
7.80%
5.84%
5.09%
3.85%
3.66%

Highest Digital Engagement

Rankings of the TV ads most likely to generate a digital response on Twitter, Facebook, YouTube and search engines, explicitly linked to an airing during the live broadcast window.

Top Industries

Wireless Providers
Insurance Companies
Mobile Devices
Department Stores
Auto Makers
21.08%
7.16%
6.52%
6.06%
5.11%

Top Brands

AT&T
Samsung Mobile
State Farm
Target
GEICO
17.52%
6.48%
2.92%
2.90%
2.85%

Top Shows

Keeping Up With the Kardashians
E! News
Hollywood Medium with Tyler Henry
Botched
Total Divas
40.92%
9.31%
7.95%
5.79%
5.38%

 

*PT signifies Primetime. **Min. $500k est. spend for brands & shows, $1 mil. est spend for industries.