2016 Upfronts: CBS

Commercial airings: 93,611
Brands: 1,439
Spots: 5,501
Shows aired: 175
Ad time per hr. during PT*: 16 min 16 sec

Highest Average View Rate

Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion rate. The average view rate for CBS is 85.5%. 96.2% of views are live or same day.**

Top Industries

Rx: Osteoporosis & Arthritis
Rx: Asthma & COPD
Rx: Stroke, Cholesterol & Heart Disease
Rx: Diabetes & Blood Disorders
Rx: Depression, Bipolar, Insomnia
96.49%
96.26%
95.04%
93.53%
91.78%

Top Brands

Symbicort
Belsomra
Xeljanz
HUMIRA [Arthritis]
Neulasta
98.60%
98.34%
98.15%
97.99%
97.78%

Top Shows

Inside College Football
Courage in Sports
PGA Tour Golf
CBS This Morning: Saturday
CBS Evening News with Scott Pelley
90.70%
90.11%
88.50%
88.28%
87.87%

Highest Estimated Spend

Top Industries

Auto Makers
Wireless Providers
Insurance Companies
Fast Food
Movies
15.66%
5.29%
4.49%
4.38%
3.99%

Highest Digital Engagement

Rankings of the TV ads most likely to generate a digital response on Twitter, Facebook, YouTube and search engines, explicitly linked to an airing during the live broadcast window.

Top Industries

Insurance Companies
Auto Makers
Soda
Wireless Providers
Fast Food
25.12%
11.68%
7.42%
6.68%
3.72%

Top Brands

Esurance
Mountain Dew
T-Mobile
Capital One
Budweiser
19.90%
5.51%
3.67%
2.86%
2.50%

Top Shows

Super Bowl 50
NFL Football
2016 NCAA Basketball Tournament
College Basketball
College Football
50.37%
8.43%
5.38%
2.50%
2.18%

 

*PT signifies Primetime. **Min. $500k est. spend for brands & shows, $1 mil. est spend for industries.

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