Automakers – Ad Performance Recap September + Q3 2020

Although much of the TV advertising world has settled into a “new normal,” we’re all still feeling the effects of the ongoing coronavirus pandemic in multiple ways. For automakers, one of the industries that was quickest to pivot to COVID-aware advertising this spring, creative has mostly returned to traditional forms. But that being said, September — usually a big month for automakers with the NFL kick off — was even more jam-packed with the continuation of the delayed NBA and NHL season. 

In this report, we examine auto industry trends in September and Q3 2020, and have provided month-over-month, quarter-over-quarter and year-over-year comparisons to show how the industry is changing. 

Download the report to learn about the most-seen brands, the networks and programs delivering top impression counts, notable creative and more.