Drive Ad Effectiveness with Unified TV Measurement
Remove blindspots across linear and streaming ad investments. Take control with transparent, cross-platform TV measurement, from creative to audience to outcomes. Get better business results with fast, accurate and actionable insights.
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Creative Assessment
Avoid Missing the Mark with TV and Video Ad Creative
Traditional survey-based creative testing is too slow. Get robust analytics in 24 hours or less during planning and final stages of creative development, plus in-market testing to identify creative wear. Assess brand recognition, purchase intent, likeability, and sentiment of your ads and benchmark against competitors.
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Media Measurement
Eliminate Wasted TV and Streaming Ad Impressions
Immediately verify TV ad impressions and manage frequency with real-time media measurement. Know exactly where and when your creatives ran — and even those of your competitors. Drill into specific networks and CTV publishers that are driving the most incremental reach to maximize your investments.
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TV attribution
Stop Flying Blind on TV Ad Performance and ROAS
Do you know the true impact of cross-platform TV advertising on your business? Can you precisely attribute results to media buys and creatives? How do your conversion and lift rates compare to benchmarks? Our outcome-based attribution will show you the way.
Learn MoreGet an Edge on the Competition with Every Second of TV Ad Activity at Your Fingertips
iSpot measures creative effectiveness, impressions, performance and second-by-second attention of all TV ads leveraging a proprietary ad catalog, exclusive access to 83M smart TVs and set-top boxes and direct integrations with 300+ streaming platforms and DSPs. Get a leg up on the competition with insight into all TV ad creative in your category and competitive benchmarking.
The iSpot Unified Measurement platform provided us with important insights into publisher and creative performance and will help inform and maximize the impact of future OTT investments.
Latest Resources
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Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
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De-Risk Your TV Ad Investments With Big Data
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