Ad Effectiveness

Assess the impact of any paid TV campaign with our easy to understand rating system. Our real-time Ad Effectiveness Ratings are calculated by a TV ad’s earned digital activity across social, video and search, in relation to the campaigns estimated TV spend and as compared to all other ads on TV. See your ad’s ratings and compare with the rest of the industry.

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Most Viewed, Searched and Shared TV Ads Right Now

Highest Online Activity* Overall
7,613,019
Online Views
72,722
Social Actions
$345,857
Est. TV Spend
2,466,319
Online Views
121,345
Social Actions
$427,403
Est. TV Spend
947,101
Online Views
45,029
Social Actions
$5,699,774
Est. TV Spend
* The percent of digital activity associated with each spot over the past week.

Media Planning

See the networks, shows and days when consumers are most receptive to brand messages on TV along with which creatives work and which do not. Use our data to make better creative and more targeted media purchasing decisions for TV.

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Engagement Metrics for: Visa

Airings vs Online Activity
Online Activity* By Network
Online Activity* By Show
* The percent of digital activity associated with each spot from 9/7/2013 to 11/9/2013.

Competitive Analysis

Get a real-time view into the entire competitive landscape across 160 industry categories. Our data is used to see exactly who’s running what campaigns and which are working.

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Competitive Analysis for: Visa

Estimated TV Spend Comparison
MOST ENGAGING AD BY BRAND
Visa: Dance
Online Activity*: 23.05%
Digital Actions: 564,397
Sentiment: 48% Positive
Capital One: Samuel L. Jackson
Online Activity*: 19.02%
Digital Actions: 38,210
Sentiment: 27% Positive
MasterCard: Happy Holidays
Online Activity*: 6.01%
Digital Actions: 19,591
Sentiment: 79% Positive
* The percent of digital activity associated with each spot from 11/3/2013 to 11/9/2013.

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