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Specialized Bicycles TV Spot, 'The Directive'

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After what is seemingly an alien abduction in the middle of a dark woods, two bikers riding Specialized Bicycles bikes rocket through the forested landscape. Their race through the woods is cross-cut with footage of them in a lab, testing their performance as an automated voice informs them of the "directive": to advance human performance beyond biological limitation. With its new Turbo Levo, Specializaed Bicycles offers the "unbelievable power" to ride more trails.

Published
June 01, 2021
Advertiser
Specialized Bicycles
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Specialized Bicycles Turbo Levo
Songs
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Mood
Active
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