Budweiser Super Bowl 2024 TV Spot, 'Old-School Delivery' Song by The Band

Winter weather approaching a small town means modern conveniences become difficult to use. When power outages strike and snow blocks highways, getting to your destination requires old-school effort. Budweiser and its Clydesdales return to their 1876 roots to demonstrate that with a little ingenuity, not even a snowstorm can stand in the way of a Budweiser delivery. A delivery man and his team ditch their semi-truck and brave the unfavorable weather with kegs strapped to the back of an old wagon. Soon, the warm tones of The Band's "The Weight" begin to hum, filling the blustery scene with a sense of determination and nostalgic sentimentality. When the men become lost in the growing whiteout, a canine pal appears to lead the way. The group finally arrives at their destination, a local tavern, and patrons cheer the men's accomplishment. Budweiser announces "This Bud's for you" and invites you to continue making it your beer of choice during Super Bowl LVIII on February 11th, 2024.