Apple iPhone TV Spot, 'Don't Let Me Go' Song by Terrace Martin

A man holds up his iPhone 15 in a quiet room, contemplating which photos to delete from the device when suddenly those same photos begin to sing. A somber, electronic melody croons, Terrace Martin's "Don't Let Go," spiling forth, the memories of good times past desiring to not be lost in the digital wastebasket. Finally, to a chorus of pictures of himself trying to do the classic "pinching the sun" selfie, sentiment wins over, and he backs off, instead, taking a picture of his cute dog. Apple touts the storage of its iPhone 15 and encourages you to take as many pictures as you like because it has room for so many more.