Squarespace Super Bowl 2023 TV Spot, 'The Singularity' Featuring Adam Driver

During Super Bowl LVII, a menacing tone drones on, and as Adam Driver sits in a darkened room looking down at his laptop, he questions Squarespace's very ethos. "A website... that makes websites?" Existentialism upon him, he heads into the desert with only his thoughts to keep him company. Yet as twilight waxes above, he reaches it, the cusp of the singularity, the point at which all things must curve back in on themselves. The website, he mutters, could make itself. The thought multiples, Adams multiply in turn, websites making websites making websites until the light crushes in on itself, finally becoming as it was always meant to be, the true singularity born. As the powerful force pulls, devouring the Adams, the true one steps forward. "You did it, Adam Driver," he confidently says, as his copies echo back to him from the void. But what has he done? The very essence of creation. He's made a website on Squarespace.