Our proprietary technology tracks TV Commercials, Movie Trailers and Show Promotions across the top 90 networks in real-time. On the digital screen, we track 265.4 Million explicit interactions with TV ads across 37.9 Million unique consumers per month. These interactions include video plays, searches and social activity.
|Estimated Spend||6.7 Billion|
|National Airings||1.3 Million|
|TV Spots||7.7 Thousand|
|TV Brands||5.9 Thousand|
|TV Shows||4.6 Thousand|
|Broadcast/Cable Networks||Top 90|
|Online Plays||236.9 Million|
|Facebook Actions||2 Million|
|Twitter Actions||1.2 Million|
Our software watches these networks 24/7, utilizing proprietary audio and video fingerprinting algorithms to automatically identify and extract TV commercials, movie trailers and show promos.
Our automated system analyzes satellite and cable TV feeds in multiple locations throughout the country. Existing ads are tracked in real-time and new ads get immediately extracted and cataloged... more
We tag over 40 different dimensions of metadata on each content – everything from the brand, agency, actors, products, songs, moods, phones, URLs and other pertinent data. The tagging process is comprised of three layers – automation, in-house editorial and crowd sourcing on our public website. This results in the largest and most comprehensively tagged catalog of TV ads in the world.
While our automated systems are watching TV, we are simultaneously analyzing online views across Youtube and iSpot.tv, searches occurring on Google, Bing and Yahoo! and social activity across Facebook (including Facebook private) and Twitter. We are uniquely positioned to understand and curate this activity and match it up with individual campaigns and airings on TV.