IHOP Pancakes TV Spot, '57th Anniversary'

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This person sure knows how to make pancake art! Watch as the hand makes pancakes shaped like streamers as well as the number 57 to celebrate IHOP's 57th anniversary. On July 7, 2015, enjoy a short stack of pancakes for only 57 cents from 7 a.m. to 7 p.m.

iSpot Review - July 1, 2015

A 57^th anniversary may not seem like a huge deal to most, but IHOP has found a way to make even the most inconsequential of anniversaries a celebration for their customers.

Communicated through the medium of some impressively complex pancake art, IHOP delivers a brilliant new promotion to get people in the door: 57 cent pancakes offered on July 7^th from 7am to 7pm. By embracing, what would otherwise be an ordinary day, IHOP creates an excellent opportunity to make people, as they say, #IHOPsmile.

We predict that this memorable seven themed promotion should prove a success for IHOP. Past promotions like "National Pancake Day" have generated huge turnouts and, with the added social focus, this one should be just as big of a hit.