Who would've thought it? The first halftime in football was borne of Pepsi and women.
This TV commercial from Pepsi gives a nice vintage look at early football, replete with leather helmets and woolen garb. The approach engages interest easily for a football viewing audience.
The historical joke is just plausible enough to be believed and the thought of it gives a good giggle. The challenge in this iteration of the creative is to tag the Katy Perry Super Bowl Halftime Show onto the creative execution. Doing so takes time from the Pepsi product and limits the brand moments onscreen.