Top 10 Spenders in TV Advertising this Week

Discover the 10 biggest spenders on TV over the past 7 days and take a peek into their strategies. Explore each brand’s estimated advertising spend, their number of commercial airings, find out more details about its highest performing campaign, and watch the ad. Want more? Use our spend data to identify valuable media buys across your competitive set, spot trends, and capitalize on opportunities in the marketplace. Learn more about our Real-time Media Measurement.

1
Progressive
$5,824,369
Est. TV Spend
3,080
National Airings
Nothing But Stares
Top Campaign Spot
2
CAMZYOS
$5,807,520
Est. TV Spend
668
National Airings
Mike
Top Campaign Spot
3
SOTYKTU
$5,639,128
Est. TV Spend
1,973
National Airings
Live Unfiltered
Top Campaign Spot
4
Verizon
$4,880,225
Est. TV Spend
2,053
National Airings
Best Part
Top Campaign Spot
5
Allstate
$4,814,247
Est. TV Spend
1,359
National Airings
Knowers: Traffic Show
Top Campaign Spot
6
RINVOQ (UC / Crohn's)
$4,607,834
Est. TV Spend
1,662
National Airings
Volleyball and Skiing
Top Campaign Spot
7
SKYRIZI (Psoriasis)
$4,029,564
Est. TV Spend
1,396
National Airings
Beach Day
Top Campaign Spot
8
Ford
$3,817,069
Est. TV Spend
845
National Airings
Starting Line [T1]
Top Campaign Spot
9
Domino's
$3,563,379
Est. TV Spend
4,949
National Airings
Rumor Has It
Top Campaign Spot
10
Jardiance
$3,433,657
Est. TV Spend
907
National Airings
Musical: Office
Top Campaign Spot

Glossary Of Terms

National Airings
Ad occurrences; a single ad airing on a specific network at a specific time.
Est. National TV Spend
Est. National TV Spend is calculated by multiplying the impressions by the cost per 1,000 viewers (CPM) divided by 1000. It provides a foundation for doing an apples-to-apples comparison across all media units and advertisers.
Top Campaign
The Campaign that had the highest percent of estimated TV spend for the last 7 days.