Out of Home TV Measurement

Out of Home Experiences are Crucial to How People Watch TV

Beyond the traditional in-home viewing of television media, audiences also consume programming and advertisements Out of Home (OOH), in locations such as bars, restaurants, gyms, universities, waiting rooms, doctors’ offices, airports and more. The inability to measure and account for those consumers leaves a large segment of TV audiences out of the picture. It is critical to accurately include these experiences when measuring the true impact and reach of your TV media. OOH Measurement helps ensure that the viewing and consumption of your TV media is quickly and accurately accounted for.

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How Does it Work?

While some existing measurement solutions try to capture this audience, it has been traditionally inaccurate due to the reliance on audio meters in public spaces that are noisy and where TV content is often muted.

iSpot OOH Measurement uses a proprietary iOS or Android application to measure how end users are viewing and listening to specific TV media in public spaces. This application uses patented deep learning and computer vision technology to determine what programs are being shown on a television. Once the programming is identified, the application provides the audio right to the user’s mobile device.

Since the iSpot solution measures OOH TV viewing with a highly accurate, 100% opt-in platform, we avoid the inherent problems associated with people meters, such as false positives, lack of scale, and biases in terms of users and demographics. This ensures that iSpot produces the most accurate, reliable data available, enabling your company to gain the most complete understanding of your TV advertising performance and impact.