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Cross-Screen Media Measurement

TV Advertising is a Major Investment. You Can't Afford to Fly Blind.

Precisely measure the reach and creative wear of your TV and streaming ads — and benchmark against competitors — all in real time.

Overview

Real-Time TV & Streaming Ad Measurement You Can Trust

Say hello to the industry standard in real-time media measurement. Measure cross-platform TV ad reach with confidence, leveraging best-in-class solutions built on top of a universal ad catalog and proprietary data.

Your Ad + Every Ad on TV

Get a view of every creative on TV and streaming, associated with the most accurate real-time airings and impression data.

Leverage Cutting- Edge Technology

Patented software and best-in-class data science yields the most robust TV ad impression detection and attention measurement.

Ensure 100% Accuracy

TV ad viewing data is captured across 51M smart TVs and set top boxes, rigorously refined, and balanced to the US Census.

How it works

The iSpot Unified Measurement platform provided us with important insights into publisher and creative performance and will help inform and maximize the impact of future OTT investments.

Unified Measurement

Prove and Enhance the Value of Streaming Ads

With unified measurement across linear TV and 300+ DSPs and streaming publishers, you can measure and maximize the reach of cross-platform ads with ease.

Uncover Incremental Reach

Measure the incremental reach of streaming ads vs linear and identify the specific publishers that perform best.

Track Target Demo Performance

Ensure cross-platform ads are reaching target audiences as efficiently as possible with person-level measurement.

Identify Optimal Frequency

Get a view of every creative on TV and streaming, associated with the most accurate real-time airings and impression data.

Intelligently Allocate Budgets

Manage cross-platform ad exposures to ensure the right frequency levels before diminishing returns.

Dive into Unified Measurement

Competitive Intelligence

Get Deep, Competitive TV Ad Insights

Gain an edge by monitoring competitors’ creatives and media plans with comprehensive, granular, and real-time insights.

Benchmark Performance

Measure how your ads, reach and spend stack up against industry averages and specific competitors.

Understand Share of Voice

Be the first to know when a competitor launches a new ad or creative with a real-time dashboard at your fingertips.

Monitor Creatives in Your Industry

With a breakdown of all ad activity in your industry, you’ll know if you’re over or under spending compared to competitors.

Drill into Media Plans

See the specific networks, shows, dayparts your competitors invest in most (and identify white space) to inform your strategy.

Learn More About Competitive Intelligence

Attention Analytics

Monitor Creative Wear for In-Flight Optimization

Is your new creative holding viewers’ attention? With real-time Attention Analytics, you’ll know when consumers start to tune out of your ads.

Gauge Performance as Creatives Launch

Immediately identify if consumers are switching channels or otherwise interrupting your ad at a high rate compared to norms.

Test and Compare Creative Versions

Analyze attention scores of different creative lengths and messages, then double down on top performers.

Make Sure Your Message is Seen

With second-by-second analytics, you’ll know if longer creatives are holding attention and consumers are actually seeing your CTAs.

Enhance Overall TV Ad Strategy

Compare competitors’ interruption rates with your own to gain an edge and better strategize media buys.

Learn More About Attention Analytics

Brand Guidelines

Verify Ad Placements and Competitive Separation

Get instant verification that your TV ads are being inserted according to plan, down to the specific networks, shows and pod placements.

Ensure Brand Safety

Avoid negative brand association from ads appearing on restricted networks, programs or dayparts.

Cut Through the Clutter

Alert networks if your ads are appearing side-by-side or next to competitors’ ads to improve the impact.

Gain Peace of Mind

With real-time data, you’ll know whether you are getting the impressions you paid for and your ads are following brand guidelines.

Contact Us to Learn More

We have seen a major improvement in accountability to our brand guidelines. The value of this pays for the tool itself.