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How Brands Power Business Outcomes With Creatives

From Below-the-Belt to Best Face Forward: Manscaped’s New Campaign Strategy

Inside “Where Champions Fly”: Insights on Delta’s Olympic Debut Ad

‘Home But Not Alone’: Inside Home Instead’s Holiday Ad

Duck Lips, Pop Culture, and Pringles: How the Snack Brand Landed Cross-Generational Appeal

Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers

Walmart Turns Whoville Into WhoKnewVille for the Holidays

Expanded Lifestyle and Business Benefits Drive Exceptional Results for American Express

Jefferson’s “One Thing Led to Another” Breaks With Tradition

PrettyLitter’s “Gift of Gab” Changes the Litter Conversation

Chili’s Turns the Triple Dipper Cheese Pull into a National Ad Campaign

Beyond the Star Power: Why the :30 “Spinning Explained” Ad is Driving Casino Curiosity

A Prairie Dog, a Horse, and a Pharmacy Walk Into an Ad: Inside GoodRx’s “The Savings Wrangler”