Super Bowl Ad Center/2021

Take a dive into comprehensive Super Bowl TV advertising analytics and see which brands’ pre-game, game-day, and post-game ad strategies earned them a spot on our list of highest-performing campaigns by Digital Share of Voice. Looking at impressions, digital engagement, and creative effectiveness, you will discover the top advertisers of this year’s Super Bowl and what made them stand out. Simply hover over the data points for definitions and methodology behind our metrics, and click on any ad to watch the video.

#1

Disney+ Super Bowl 2021 TV Spot, 'The Falcon and the Winter Soldier' Song by Migos

19.37%
Online Activity

10,079,426
Online Views

574,359
Social Actions

$5,432,638
Est. TV Spend

702 (6% above norm)
Breakthrough Score

Curiosity
Top Emotion

#2

Mountain Dew Super Bowl 2021 TV Spot, 'Major Melon Bottle Count' Featuring John Cena, Song by Ichi

11.38%
Online Activity

1,913,002
Online Views

367,455
Social Actions

$5,000,000
Est. TV Spend

674 (2% above norm)
Breakthrough Score

Colorful
Top Emotion

#3

Jeep Super Bowl 2021 TV Spot, 'The Middle' Featuring Bruce Springsteen [T1]

10.46%
Online Activity

29,843,006
Online Views

100,523
Social Actions

$20,804,004
Est. TV Spend

682 (3% above norm)
Breakthrough Score

Preachy
Top Emotion

#4

Amazon Prime Video Super Bowl 2021 TV Spot, 'Coming 2 America'

9.59%
Online Activity

22,465,126
Online Views

136,187
Social Actions

$5,353,112
Est. TV Spend

718 (9% above norm)
Breakthrough Score

Curiosity
Top Emotion

#5

Amazon Alexa Super Bowl 2021 TV Spot, 'Alexa's Body' Featuring Michael B. Jordan, Song by Bruno Major

8.05%
Online Activity

23,168,052
Online Views

74,249
Social Actions

$10,400,000
Est. TV Spend

679 (3% above norm)
Breakthrough Score

Funny
Top Emotion

#6

Cadillac LYRIQ Super Bowl 2021 TV Spot, 'ScissorHandsFree' Ft. Winona Ryder, Timothée Chalamet [T1]

4.81%
Online Activity

10,000,061
Online Views

77,270
Social Actions

$10,400,000
Est. TV Spend

603 (9% below norm)
Breakthrough Score

Curiosity
Top Emotion

#7

Paramount+ Super Bowl 2021 TV Spot, 'Expedition: Sweet Victory' Featuring Patrick Stewart

4.13%
Online Activity

8,067,606
Online Views

68,701
Social Actions

$411,055
Est. TV Spend

723 (9% above norm)
Breakthrough Score

Arresting
Top Emotion

#8

Doritos 3D Crunch Super Bowl 2021, 'Flat Matthew' Featuring Matthew McConaughey, Song by Queen

3.45%
Online Activity

8,979,537
Online Views

37,815
Social Actions

$10,000,000
Est. TV Spend

687 (4% above norm)
Breakthrough Score

Curiosity
Top Emotion

#9

State Farm Super Bowl 2021 TV Spot, 'Drake From State Farm' Featuring Aaron Rodgers, Patrick Mahomes

2.95%
Online Activity

2,965,010
Online Views

71,225
Social Actions

$8,832,653
Est. TV Spend

683 (3% above norm)
Breakthrough Score

Funny
Top Emotion

#10

Uber Eats Super Bowl 2021 TV Spot, 'Wayne's World & Cardi B's Shameless Manipulation' Ft. Mike Meyers, Dana Carvey, Cardi B

2.36%
Online Activity

5,347,207
Online Views

31,613
Social Actions

$12,655,880
Est. TV Spend

658 (0% above norm)
Breakthrough Score

Incredulous
Top Emotion