Discover Q1 2024's TV ad trends with a snapshot of key metrics. Download Now>

Social media has had an immense impact on all kinds of industries, and the TV advertising industry is no different. The summary that appears below will show you the brands/spots that created the most digital engagement during the Super Bowl. Topics ranging from celebrities, featured songs, or favorite ads are all common themes from past Super Bowls, and this view ranks each ad based on Digital Share of Voice, which is the percentage of earned digital activity generated by the commercial compared to all others. Simply click on an ad to watch the video and drill into detailed performance metrics.

    Most Engaging Commercials