Discover Q1 2024's TV ad trends with a snapshot of key metrics. Download Now>

Netflix, Budweiser, and Mr. Clean stole the spotlight in Super Bowl LI and claimed the title of the top three most digitally engaging spots. Diversity, social issues, and celebrity appearances were common themes in the top ads that aired during TV advertising's biggest night of the year. See how those strategies performed and how each ad ranked by digital share of voice, online activity, earned video views, and social actions.

    Most Engaging Commercials