T-Mobile TV Spot, 'Parade' Song by Portugal. The Man

T-Mobile explains why it is America's most loved wireless carrier with a pink parade. As a little boy sits tapping his feet on a deserted street, he hears the sound of a marching band coming his way. A troupe dress in hot pink is headed by a brightly suited man dance down the street as people race to join them, including the happy boy who picks up a drum. T-Mobile says it treats its customers like people instead of numbers and will always put them first.