Cutwater Spirits Super Bowl 2022 TV Spot, 'Here's to the Lazy Ones'

While some might call it "lazy" to use a massager to tenderize your steak, or a flamethrower to clear your driveway of snow, Cutwater Spirits understands the pioneering spirit of such tactics and raises a glass -- er, can -- to these so-called "lazy ones." Recognizing the advantage of working smarter and not harder -- whether that includes wearing your dog out on a treadmill instead of the sidewalk, or sacrificing a nearby icicle instead of making the walk all the way to the cooler for more ice -- Cutwater celebrates how these renegades make the most of their time ... and consequently, stay ahead of it.