Hyundai TV Spot, 'Better'

Electric Light Orchestra sets the tone with "When I Was a Boy" during this Super Bowl 50 ad that follows a man with a small engine for a heart. From the time he's a newborn through adolescence and into adulthood, his engine heart drives him to be better as a person, in his studies and at his job with Hyundai, where he and his team design and show a new concept car.