Kraft Macaroni & Cheese TV Spot, 'It's Changed, But It Hasn't'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

Comedian Craig Kilborn, the man in the aisle of a grocery store, lets us in on a little secret: No one has seemed to notice this but for the last several months Kraft has been selling its Macaroni & Cheese with no artificial flavors, preservatives or dyes. The mac and cheese still tastes the same, which is why moms, kids, dogs and even Bill didn't notice. Not even spring breakers, coffee makers, movers and shakers or working-from-home fakers seemed to realize that it's changed.

Published
March 07, 2016
Advertiser
Kraft Macaroni & Cheese
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Kraft Macaroni & Cheese Dinner
Tagline
“You Know You Love It.”
Songs - Add
Made For Commercial - JSM Music
Music
The song was created for this commercial
Mood
Funny
Actors - Add
Bill Escudier ... Guy named Bill, Craig Kilborn ... Spokesman, Juan Carlos Arvelo ... Male Barista, Keight Leighn ... mom, Kyle Schroeder ... Boy eating mac and cheese, Megan Duffy ... Girl Barista
Production
Eric Steelberg ... Director of Photography
Agency
Crispin Porter Bogusky ... Creative Agency, Starcom ... Media Agency, Hungry Man ... Production Company

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots