Ad Block Detected

iSpot measures impressions and the performance of TV ads. As such, our content is blocked by ad blockers. Please consider disabling your ad blocker on this site to ensure the best user experience.

Continue To Site >>

Clash of Clans TV Commercial, 'Ride of the Hog Riders: Call in the Cavalry'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There’s a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

In the midst of a fierce battle, a man riding a hog calls for backup from his doppelgängers. Soon a herd of men riding hogs gallops to the rescue.

iSpot Review - June 18, 2015

Every hog rider has his day in this new Supercell Clash of Clans commercial. Supercell's ads generally feature the game characters engaged in heated, often "creatively" fought, battles. But this time we get the added bonus of learning a bit more about the hog rider, a muscle-bound man with the voice of an angel, and his army of identical warriors.

Shot like a dramatic war epic, we see the hog rider emit a (slightly feminine) battle cry to call his fellows to the field. The other hog riders abandon their previous activities to join the fight.  Stylistic choices like having the hog rider's face appear silhouetted in the sky, triumphant musical scores and a sepia-toned snapshot of the warriors all add to the ridiculously over-the-top epic feel, in a good way.

The best part of the ad is the peeks into the private lives of the other hog riders. Most are engaged in manly activities like arm-wrestling, poker and fixing fences. One is practicing martial arts on the edge of a cliff, in true hero-in-training fashion, and then there's the guy taking a bath with his hog.

The spot is cute and funny, but it's also kind of brilliant. Games like Clash of Clans feature a limited number of characters and as a result your player is the same as thousands of other people. Showing the hog rider characters with different personalities, hobbies and interests - however strange they might be - is a really self-aware way of playing on that. 

Advertiser
Supercell
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Supercell Clash of Clans
Tagline
“You and This Army”
Songs - Add
None have been identified for this spot
Mood
Funny
Available At
App Store, Google Play
Actors - Add
Johnny Ray Gill ... Voice Over
Animals
Pigs
Agency
Barton F. Graf 9000 ... Creative Agency, Horizon Media, Inc. ... Media Agency
Screenshots
View All Screenshots