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State Farm TV Spot, 'Never'

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Sitting around a pool with his friends, a man swears he's never getting married, though in the future finds himself conversing with a jeweler about a diamond ring. The man is similarly insistent about never having children, moving to the suburbs or buying a minivan, all of which come to pass. Yet as he sits on the couch cuddled up with his wife and two daughters, he lovingly says, "I'm never letting go." State Farm promises to protect its customers through "all the nevers in life."

November 24, 2014
State Farm
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“For All the Nevers in Life.”
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Arielle Vandenberg ... Wife, Ryan Gaul ... Husband and dad, Addison Aguilera ... Oldest daughter, Aurelia Scheppers ... Girl on diving board, John Paul Green ... Pool party friend in glasses, Ken Lerner ... Jeweler, LeVar Michael ... Friend in blue shirt sitting at table next to pool
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DDB Chicago ... Agency, The Marketing Arm ... Creative Agency, Foote, Cone & Belding (FCB) ... Digital Agency, OMD ... Media Agency, Arts & Sciences ... Production Company
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