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Drive Ad Effectiveness with Unified TV Measurement

Remove blindspots across linear and streaming ad investments. Take control with transparent, cross-platform TV measurement, from creative to audience to outcomes. Get better business results with fast, accurate and actionable insights.

Control the Streaming Chaos

With Unified Ad Measurement

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This Week’s Most Seen TV Ad

Burger King Melts TV Spot, 'Flame-Grilled Layers'

4.3K Airings
$2.7M TV Ad Spend
753.5M Impressions
94 Attention Index
1.82% Interruption Rate
Today Last Airing Date
View All Top Ads

Creative Assessment

Avoid Missing the Mark with TV and Video Ad Creative

Traditional survey-based creative testing is too slow. Get robust analytics in 24 hours or less during planning and final stages of creative development, plus in-market testing to identify creative wear. Assess brand recognition, purchase intent, likeability, and sentiment of your ads and benchmark against competitors.

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Media Measurement

Eliminate Wasted TV and Streaming Ad Impressions

Immediately verify TV ad impressions and manage frequency with real-time media measurement. Know exactly where and when your creatives ran — and even those of your competitors. Drill into specific networks and CTV publishers that are driving the most incremental reach to maximize your investments.

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TV attribution

Stop Flying Blind on TV Ad Performance and ROAS

Do you know the true impact of cross-platform TV advertising on your business? Can you precisely attribute results to media buys and creatives? How do your conversion and lift rates compare to benchmarks? Our outcome-based attribution will show you the way.

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Get an Edge on the Competition with Every Second of TV Ad Activity at Your Fingertips

iSpot measures creative effectiveness, impressions, performance and second-by-second attention of all TV ads leveraging a proprietary ad catalog, exclusive access to 83M smart TVs and set-top boxes and direct integrations with 300+ streaming platforms and DSPs. Get a leg up on the competition with insight into all TV ad creative in your category and competitive benchmarking.

65K Advertisers
2.4M Creatives
$548B Ad Spend
68T Impressions
47B Attributed Conversions
83M TVs & Set Top Boxes

Don't Just Take Our Word for It

Warner Brothers
Burger King
Johnson & Johnson
More Customers
The iSpot Unified Measurement platform provided us with important insights into publisher and creative performance and will help inform and maximize the impact of future OTT investments.