{"id":89,"date":"2014-10-29T22:03:58","date_gmt":"2014-10-29T22:03:58","guid":{"rendered":"http:\/\/10.1.11.137\/blog\/ram-launches-new-tv-advertising-with-sam-elliot\/"},"modified":"2021-02-09T13:32:08","modified_gmt":"2021-02-09T21:32:08","slug":"ram-launches-new-tv-advertising-with-sam-elliot","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/ram-launches-new-tv-advertising-with-sam-elliot\/","title":{"rendered":"RAM Launches New TV Advertising with Sam Elliot and Sees Early Success"},"content":{"rendered":"<p><em>\u201cNo super slow motion footage of trucks splashing through the mud. No cowboy hats, horses or hay bales, just a RAM 3500\u2026\u201c<\/em><a href=\"https:\/\/www.ispot.tv\/ad\/7zyg\/2014-ram-3500-just-the-facts-job-site\" target=\"_blank\" rel=\"noopener\"><em><br \/>\n<\/em><\/a><\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/7zyg\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>In a new \u201cJust the Facts\u201d campaign for RAM Trucks, Sam Elliot extols for the brand and suggests that this campaign is not truck TV advertising as usual. The latter remains to be seen, but give RAM this: \u201cJust the Facts: Job Site\u201d launched on TV three weeks ago and has been the brand\u2019s most effective TV spot for generating online activity this year, so far. The spot\u2019s 9.4 effectiveness rating well exceeds the industry\u2019s 5.4 average. iSpot.tv\u2019s effectiveness rating is measure of a TV ad\u2019s ability to drive online activity for the brand beyond the initial TV viewing.<\/p>\n<p>Over the last year, RAM had not been getting as much online engagement for its TV investment, but the last three weeks demonstrate a trend change in the right direction. RAM is spending 1.5 percent of the category\u2019s $617 million on TV advertising in October, yet the brand is generating nearly 2.5 percent of the category\u2019s online activity. This is a marked reversal from the first nine months, where RAM spent for 2 percent of the category\u2019s TV Share of Voice, but only netted .5 percent of the category\u2019s online activity.<\/p>\n<p>The brand\u2019s early airing behind \u201cJob Site\u201d reveals that smaller buys on targeted programming drive the TV ad\u2019s online success. The TV show \u201cSouth Beach Tow\u201d drove half of the online activity around \u201cJob Site.\u201d<\/p>\n<p>A second spot in the new campaign, \u201cJust the Facts: Fastest Growing Truck Brand,\u201d (<a href=\"https:\/\/www.ispot.tv\/ad\/7uYI\/ram-trucks-just-the-facts-fastest-growing-truck-brand\" target=\"_blank\" rel=\"noopener\">click to watch ad<\/a>) aired only twice on Oct. 19 and Oct. 25 (once on the NFL and once on College Football), but its effectiveness online was limited and only at parity with iSpot.tv\u2019s industry average. Comparing the two effectiveness ratings against each other (9.3 vs. 6.2) demonstrates why RAM might think it wise to put more time and money behind \u201cJust the Facts: Job Site.\u201d<\/p>\n<p>The months ahead will reveal if the new campaign has legs, but the brand claims its TV advertising will not be business as usual. The early TV engagement returns suggest RAM is on the track.<\/p>\n<p>Written by&nbsp;<span class=\"s1\">Joshua Ziliak <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cNo super slow motion footage of trucks splashing through the mud. No cowboy hats, horses or hay bales, just a RAM 3500\u2026\u201c In a new \u201cJust the Facts\u201d campaign for RAM Trucks, Sam Elliot extols for the brand and suggests that this campaign is not truck TV advertising as usual. The latter remains to be&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[250,251],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/89"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=89"}],"version-history":[{"count":5,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/89\/revisions"}],"predecessor-version":[{"id":10120,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/89\/revisions\/10120"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=89"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=89"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=89"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=89"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}