{"id":8817,"date":"2020-08-27T22:25:04","date_gmt":"2020-08-28T05:25:04","guid":{"rendered":"\/blog\/?p=8817"},"modified":"2021-01-18T09:28:23","modified_gmt":"2021-01-18T17:28:23","slug":"7-mistakes-to-avoid-when-ramping-up-tv-advertising-2","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/7-mistakes-to-avoid-when-ramping-up-tv-advertising-2\/","title":{"rendered":"7 Mistakes To Avoid When Ramping Up TV Advertising"},"content":{"rendered":"\n<p style=\"font-size:18px\">Adopting and advancing a TV Advertising program comes with a variety of challenges that can be mitigated with high-quality performance insights. However, sometimes you simply don\u2019t know what you don\u2019t know. That\u2019s why we\u2019ve identified 7 common mistakes that should be avoided when ramping up TV advertising, along with recommendations to more effectively prove and drive ROI.<\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www2.ispot.tv\/l\/797423\/2020-08-18\/45qnw\" width=\"100%\" height=\"400\" type=\"text\/html\" frameborder=\"0\" allowtransparency=\"true\" style=\"border: 0\"><\/iframe>\n\n\n\n<hr>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"325\" height=\"325\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2020\/04\/07154011\/kassidyheadshot.png\" alt=\"\" class=\"wp-image-7978 size-full\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2020\/04\/07154011\/kassidyheadshot.png 325w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2020\/04\/07154011\/kassidyheadshot-300x300.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2020\/04\/07154011\/kassidyheadshot-150x150.png 150w\" sizes=\"(max-width: 325px) 100vw, 325px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-large-font-size\">About the Author<\/p>\n\n\n\n<p>Kassidy Keller is Director of Corporate Marketing at iSpot.tv. She covers industry events, marketplace trends and all things Martech\/Adtech. For questions and inquiries, please contact&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"mailto:marketing@ispot.tv\">marketing@ispot.tv<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adopting and advancing a TV Advertising program comes with a variety of challenges that can be mitigated with high-quality performance insights. However, sometimes you simply don\u2019t know what you don\u2019t know. That\u2019s why we\u2019ve identified 7 common mistakes that should be avoided when ramping up TV advertising, along with recommendations to more effectively prove and&#8230; Read More<\/p>\n","protected":false},"author":16,"featured_media":8829,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,455],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/8817"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=8817"}],"version-history":[{"count":12,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/8817\/revisions"}],"predecessor-version":[{"id":11490,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/8817\/revisions\/11490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/8829"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=8817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=8817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=8817"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=8817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}