{"id":8775,"date":"2020-08-12T06:00:39","date_gmt":"2020-08-12T13:00:39","guid":{"rendered":"\/blog\/?p=8775"},"modified":"2021-01-21T09:25:50","modified_gmt":"2021-01-21T17:25:50","slug":"crackle-plus-selects-ispot-as-exclusive-always-on-unified-measurement-provider","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/crackle-plus-selects-ispot-as-exclusive-always-on-unified-measurement-provider\/","title":{"rendered":"Crackle Plus Selects iSpot as Exclusive Always-On Unified Measurement Provider"},"content":{"rendered":"\n

By Stuart Schwartzapfel, SVP, Media Partnerships at iSpot<\/strong><\/p>\n\n\n\n

As the TV industry continues its massive transformation, brands are increasingly finding audiences in new streaming environments and experiences. And as ad-supported streaming providers proliferate, they not only need to prove they can deliver audiences and impressions, but to thrive, they need to prove the ad exposures they deliver represent something special that can\u2019t be found on linear TV.  <\/p>\n\n\n\n

Both the buy side and the sell side need absolute proof that streaming delivers incremental reach, via net new audiences or extra ad exposures for harder to reach demographics that watch TV differently. And that is exactly what iSpot\u2019s Unified Measurement provides to hundreds of brands and a growing list of media companies.<\/p>\n\n\n\n

Today, we\u2019re happy to announce a partnership to be the exclusive always-on connected TV (CTV) measurement provider for Crackle Plus, a VOD joint venture formed by Sony Pictures Television and Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE).<\/p>\n\n\n\n

Premium video catalogs like Crackle\u2019s are winning the attention of audiences that are unreachable on traditional linear broadcasts, and now marketers can invest in Crackle with apples to apples measurement comparisons to linear broadcast and OTT streaming more broadly.<\/p>\n\n\n\n

This partnership is all about iSpot\u2019s unique ability to confirm Crackle\u2019s incremental reach over linear. Crackle Plus\u2019 ad sales team will leverage iSpot\u2019s real-time data and always-on measurement and attribution platform to quantify its audience across viewing endpoints to help brands target \u201cunreachables\u201d who exclusively watch streaming TV.  <\/p>\n\n\n\n

Further, Crackle will get the full always-on power of iSpot\u2019s census-balanced and panel-calibrated TV ad measurement system. Once each Crackle over-the-top (OTT) ad is delivered, iSpot will service the execution with campaign-level reporting confirming audiences across the 18 streaming TV viewing endpoints where viewers currently consume Crackle Plus. <\/p>\n\n\n\n

The press release is below for more information. <\/p>\n\n\n\n

If you\u2019re a brand partner<\/strong> and want to know more<\/strong><\/a> <\/strong>about how iSpot can help you measure ad investments across OTT, CTV, VOD and linear, please get in touch. Likewise, if you\u2019re a media company<\/strong> with a streaming offering and want help validating the effectiveness of your advertising, we\u2019re happy to help<\/strong><\/a>.<\/strong><\/p>\n\n\n\n

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iSpot Selected by Crackle Plus to be Always-On CTV Measurement Provider<\/strong><\/p>\n\n\n\n

Crackle Plus\u2019 ad sales team will leverage iSpot\u2019s Unified TV ad measurement to quantify its audience across platforms to help brands target \u201cunreachables\u201d who exclusively watch streaming TV<\/em><\/p>\n\n\n\n

LOS ANGELES and NEW YORK \u2014 August 12, 2020<\/strong> \u2014 iSpot.tv, leading real-time TV ad measurement company today announced it has been selected to be the exclusive always-on connected TV (CTV) measurement provider for Crackle Plus, a Chicken Soup for the Soul Entertainment (Nasdaq: CSSE) company and one of the largest operators of streaming advertising-supported video-on-demand (AVOD) networks. <\/p>\n\n\n\n

The Crackle Plus ad-based video-on-demand (AVOD) offering will utilize iSpot\u2019s Unified cross-platform TV ad measurement system to prove the incremental audience reach Crackle delivers over linear. iSpot\u2019s TV ad measurement platform will help Crackle Plus\u2019 ad sales team package up audience-based buying opportunities for brands aiming to target \u201cunreachables\u201d who exclusively watch internet-delivered television. <\/p>\n\n\n\n

\u201cAs the last remaining independent AVOD player in the market, it\u2019s extremely important we choose best-in-class technology partners like iSpot to ensure we can deliver superior experiences to viewers and advertisers alike,\u201d said Nicolle Zawacki, VP, Advanced Video Ad Sales & Brand Partnerships at Crackle Plus. \u201ciSpot is a critical partner enabling us to provide always-on TV measurement across our unique audiences as they view on 18 streaming TV viewing endpoints, with more being added in the near future.\u201d <\/p>\n\n\n\n

Crackle Plus will get the full always-on power of iSpot\u2019s census-balanced and panel-calibrated TV ad measurement system. Once each Crackle Plus over-the-top (OTT) ad is delivered, iSpot will service the execution with campaign-level reporting. <\/p>\n\n\n\n

\u201cThe entertainment industry is experiencing a proliferation of free, ad-supported connected television viewing,\u201d said Stuart Schwatzapfel, SVP, Media Partnerships at iSpot. \u201cPremium video catalogs like Crackle Plus\u2019s are winning the attention of audiences that are unreachable on traditional linear broadcasts, and now marketers can invest in Crackle Plus with apples to apples measurement comparisons to linear broadcast and OTT streaming more broadly.\u201d <\/p>\n\n\n\n

Crackle has released a steady slate of exclusive programming over the past year, including The Clearing, Cleanin\u2019 Up the Town: Remembering Ghostbuster, On Point, Yelawolf: A Slumerican Life, Going From Broke<\/em>, Grand Isle, Crown Vic, Today\u2019s Homeowner with Danny Lipford, 85: The Greatest Team in Football History, <\/em>and The Man Who Killed Don Quixote<\/em>. <\/p>\n\n\n\n

Crackle is available in the U.S. and can be accessed on 25 devices and services including Amazon FireTV, RokuTV, Apple TV, Smart TVs (Samsung, LG, Vizio), gaming consoles (PS4 and XBoxOne), Plex, iOS and Android mobile devices and on desktops at Crackle.com<\/a>. Crackle is also available in approximately 500,000 hotel rooms in the Marriott Bonvoy chain.<\/p>\n\n\n\n

Crackle Plus, A Chicken Soup for the Soul Entertainment Company<\/strong><\/strong><\/p>\n\n\n\n

Crackle Plus owns and operates ad-supported VOD networks Crackle and Popcornflix and garners 50 million streams of its movies and TV shows per month, making it one of the largest AVOD streaming platforms in the U.S. Crackle Plus has over 78,000 hours of content available across all its networks, and premieres at least one original and one exclusive program each month, differentiating it from other AVODs. Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE) owns a majority stake in the company formed with Sony Pictures Television. Chicken Soup for the Soul Entertainment also acquires and distributes video content through its Screen Media subsidiary and produces original long and short-form content through Landmark Studio Group, its Chicken Soup for the Soul Originals division and APlus.com<\/a>. Chicken Soup for the Soul Entertainment is a subsidiary of Chicken Soup for the Soul, LLC, which publishes the famous book series and produces super-premium pet food under the Chicken Soup for the Soul brand name.<\/p>\n\n\n\n

About iSpot.tv<\/strong><\/p>\n\n\n\n

iSpot.tv is the market leader in real-time television advertising measurement and attribution. The company\u2019s always-on platform measures impressions and attention for all TV ads in a unified manner across linear, time-shifted, VOD, CTV, Streaming and OTT environments. iSpot.tv\u2019s TV attribution solution enables advertisers and TV networks to plan, optimize and transact on business-outcome measures. The company delivers its solution in real-time via intuitive and modern dashboards as well as APIs and customized analytics. iSpot.tv has hundreds of brands and all major TV networks licensing its enterprise solution.<\/p>\n\n\n\n

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By Stuart Schwartzapfel, SVP, Media Partnerships at iSpot As the TV industry continues its massive transformation, brands are increasingly finding audiences in new streaming environments and experiences. And as ad-supported streaming providers proliferate, they not only need to prove they can deliver audiences and impressions, but to thrive, they need to prove the ad exposures… Read More<\/p>\n","protected":false},"author":26,"featured_media":8782,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/8775"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=8775"}],"version-history":[{"count":7,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/8775\/revisions"}],"predecessor-version":[{"id":9204,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/8775\/revisions\/9204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/8782"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=8775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=8775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=8775"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=8775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}