{"id":7983,"date":"2020-04-08T09:17:45","date_gmt":"2020-04-08T16:17:45","guid":{"rendered":"\/blog\/?p=7983"},"modified":"2021-01-19T06:36:36","modified_gmt":"2021-01-19T14:36:36","slug":"partnership-announcement-ispot-tv-neustar","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/partnership-announcement-ispot-tv-neustar\/","title":{"rendered":"Partnership Announcement &#8211; iSpot.tv &#038; Neustar"},"content":{"rendered":"\n<br>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Bringing together best-in-breed digital and unified attribution with best-in-breed TV measurement and attribution<\/strong><\/h2>\n\n\n\n<br>\n\n\n\n<p style=\"font-size:18px\">For decades, marketers have been striving for truly unified MTA. However, TV has historically been managed in a silo, separate from the rest of the marketing stack. Great progress has been made to connect touchpoints and measurement on the digital side, and finally solutions exist to bring traditional Linear and Advanced TV into the fold. Find out more about the iSpot Neustar partnership and how you can use iSpot\u2019s solutions to buy or sell TV based on business outcomes.&nbsp;<a href=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2020\/04\/08100054\/Neustar-and-iSpot-Partner-To-Unify-TV-and-Digital-Attribution.pdf\"><strong>Read more in the press release.<\/strong><\/a><\/p>\n\n\n\n<br>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"398\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2020\/04\/08061239\/customer_journey-1-1024x398.png\" alt=\"Customer Journey\" class=\"wp-image-7986\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2020\/04\/08061239\/customer_journey-1-1024x398.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2020\/04\/08061239\/customer_journey-1-300x117.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2020\/04\/08061239\/customer_journey-1-768x298.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2020\/04\/08061239\/customer_journey-1-1536x596.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2020\/04\/08061239\/customer_journey-1-2048x795.png 2048w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2020\/04\/08061239\/customer_journey-1-1080x419.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr>\n\n\n\n<div class=\"wp-block-media-text alignwide\" style=\"grid-template-columns:26% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2020\/04\/08061342\/MM_and_Attention.svg\" alt=\"Attention Icon\" class=\"wp-image-7987\"><\/figure><div class=\"wp-block-media-text__content\">\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide\" style=\"grid-template-columns:26% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2020\/04\/08061653\/API.svg\" alt=\"API Icon\" class=\"wp-image-7992\"><\/figure><div class=\"wp-block-media-text__content\">\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide\" style=\"grid-template-columns:26% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2020\/04\/08061826\/onboarding-1024x1024.png\" alt=\"Onboarding Icon\" class=\"wp-image-7994\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2020\/04\/08061826\/onboarding-1024x1024.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2020\/04\/08061826\/onboarding-300x300.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2020\/04\/08061826\/onboarding-150x150.png 150w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2020\/04\/08061826\/onboarding-768x768.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2020\/04\/08061826\/onboarding-1080x1080.png 1080w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2020\/04\/08061826\/onboarding.png 1459w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n\n\n\n<\/div><\/div>\n\n\n\n<hr>\n\n\n\n<h4 class=\"wp-block-heading\"><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.emarketer.com\/content\/linking-tv-and-digital-attribution-a-true-view-of-cross-channel-performance-sponsored-content-tech-talk-webinar-live-mar-25\" style=\"background-color:#77bd22\">Watch iSpot-Neustar webinar on eMarketer<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bringing together best-in-breed digital and unified attribution with best-in-breed TV measurement and attribution For decades, marketers have been striving for truly unified MTA. However, TV has historically been managed in a silo, separate from the rest of the marketing stack. Great progress has been made to connect touchpoints and measurement on the digital side, and&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":8010,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/7983"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=7983"}],"version-history":[{"count":20,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/7983\/revisions"}],"predecessor-version":[{"id":10311,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/7983\/revisions\/10311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/8010"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=7983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=7983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=7983"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=7983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}