{"id":76,"date":"2015-02-20T22:35:00","date_gmt":"2015-02-20T22:35:00","guid":{"rendered":"http:\/\/10.1.11.137\/blog\/brands-continue-to-spend-big-on-oscar-night\/"},"modified":"2021-01-13T13:19:57","modified_gmt":"2021-01-13T21:19:57","slug":"brands-continue-to-spend-big-on-oscar-night","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/brands-continue-to-spend-big-on-oscar-night\/","title":{"rendered":"Brands Continue to Spend Big on Oscar Night"},"content":{"rendered":"

\"Oscars<\/a>While millions of viewers will be tuning in to watch The 87th Academy Awards Sunday, Feb. 22, advertisers will be spending millions of dollars to air their commercials as advertising revenue is set to be higher than last year.<\/p>\n

This year, a\u00a0slot for a 30-second commercial costs approximately $1.9 million, a 5.6-percent\u00a0increase over 2014. The high cost to air a spot during a live, nationally\u00a0televised show can be an indicator of strong viewer engagement across social\u00a0media. Compared to $88.3 million in 2013, last year\u2019s advertising generated an\u00a0all-time high of an estimated $101.9 million, according to iSpot.tv. Advertisers\u00a0expected to air commercials during the Oscars include JCPenney, Coca-Cola, Samsung,\u00a0General Motors, Stella Artois, King\u2019s Hawaiian, Zillow and Cadillac.<\/p>\n

Zillow, a real estate and home-related information
\nmarketplace, is set to debut its 60-second commercial titled \u201cLake House<\/a>,\u201d the fifth installment of the company\u2019s
\n\u201cFind Your Way Home\u201d national advertising campaign, during the Oscars on ABC. The commercial shows an emotional story of a widow in search of her new home with the help of her daughter, who recommended the website. \u201cLake House,\u201d released online two days before the big event, ends with a voiceover that states, \u201cYou\u2019re not just looking for a house \u2013 you\u2019re looking for a place for your life to happen.\u201d<\/p>\n

\"Cadillac<\/a>Last year\u2019s top spender, Cadillac, is set to debut its \u201cThe Arena: Dare Greatly<\/a>\u201d spot. The full 90-second slow-motion commercial was released online a week before the event and clocked-up over 65,000 views within four days. The slow-motion commercial features Theodore Roosevelt\u2019s \u201cCitizenship\u00a0in a Republic” speech set a New York City backdrop. A fitting location considering\u00a0the automaker\u2019s relocation from Detroit to New York. A 30-second and 60-second\u00a0cut are expected to air during the event.<\/p>\n

JCPenney will also be returning to the Oscars for the 14th consecutive year to debut its second-screen game \u201cOscars Play to Give.\u201d<\/p>\n

\"The<\/a>iSpot.tv will have real-time analytics and digital response to commercials that air during the awards show on Sunday night. Through our dashboard you will be able to view real-time social-activity, search activity, online views and other performance metrics for spots that air during the event. For more information contact sales<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

While millions of viewers will be tuning in to watch The 87th Academy Awards Sunday, Feb. 22, advertisers will be spending millions of dollars to air their commercials as advertising revenue is set to be higher than last year. This year, a\u00a0slot for a 30-second commercial costs approximately $1.9 million, a 5.6-percent\u00a0increase over 2014. The… Read More<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184],"tags":[240,241],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/76"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=76"}],"version-history":[{"count":5,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/76\/revisions"}],"predecessor-version":[{"id":9918,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/76\/revisions\/9918"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=76"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=76"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=76"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=76"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}