{"id":68,"date":"2015-04-07T22:29:56","date_gmt":"2015-04-07T22:29:56","guid":{"rendered":"http:\/\/10.1.11.137\/blog\/2015-ncaa-basketball-tournament-by-the-numbers\/"},"modified":"2021-01-13T14:52:46","modified_gmt":"2021-01-13T22:52:46","slug":"2015-ncaa-basketball-tournament-by-the-numbers","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/2015-ncaa-basketball-tournament-by-the-numbers\/","title":{"rendered":"2015 NCAA Basketball Tournament by the Numbers"},"content":{"rendered":"

The battle of the brands for NCAA supremacy became a slugfest between wireless carrier AT&T and auto manufacturer Buick during a Finals game that generated more than $150 million in spending, $40 million more than the Final Four games just two days before.
\n\"NCAA<\/a>
\nUltimately, AT&T won the crown. The winning factor was the amount and target of their TV ad spend. Buick spent the most on a single ad, an estimated $26.7 million for its \u201cExperience the New Wi-Fi\u201d spot. That investment bought the most airings than any other ad, at 132 during the tournament. But it fell just behind AT&T as the brand with the highest overall spend, at $62 million.<\/p>\n

AT&T spent the most overall, and that investment won the wireless operator both the overall share of voice battle and most online searches.<\/p>\n

For a breakdown of the NCAA brand advertising results, see below:<\/p>\n

Most Spend for an Ad<\/b><\/p>\n

Buick <\/b>\u2013 \u201cExperience the New Wi-Fi\u201d $27.5 million<\/p>\n