{"id":6675,"date":"2019-10-18T10:20:04","date_gmt":"2019-10-18T17:20:04","guid":{"rendered":"\/blog\/?p=6675"},"modified":"2021-02-09T13:33:31","modified_gmt":"2021-02-09T21:33:31","slug":"fox-corporation-integrates-ispot-tvs-business-outcome-and-validation-measurement","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/fox-corporation-integrates-ispot-tvs-business-outcome-and-validation-measurement\/","title":{"rendered":"Fox Corporation Integrates iSpot.tv&#8217;s Business Outcome and Validation Measurement"},"content":{"rendered":"\n<p>As the TV market moves to greater transparency it\u2019s also turning into a performance based ad platform that works for buyers and sellers.&nbsp;<\/p>\n\n\n\n<p>We are excited to announce that Fox Corporation is using business outcome and impression validation measurement from iSpot.tv. Employing iSpot\u2019s conversion methodology, Fox will have the ability to capture all sales funnel activity resulting from TV ad exposures across its networks and the broader TV landscape.&nbsp;<\/p>\n\n\n\n<p>For more details &#8212; <a href=\"https:\/\/www.forbes.com\/sites\/robsalkowitz\/2019\/10\/16\/fox-partners-with-ispottv-to-improve-advertising-performance\/#670fc0779e6d\">Fox Partners With iSpot.tv To Improve Advertising Performance<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the TV market moves to greater transparency it\u2019s also turning into a performance based ad platform that works for buyers and sellers.&nbsp; We are excited to announce that Fox Corporation is using business outcome and impression validation measurement from iSpot.tv. Employing iSpot\u2019s conversion methodology, Fox will have the ability to capture all sales funnel&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":6692,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/6675"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=6675"}],"version-history":[{"count":9,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/6675\/revisions"}],"predecessor-version":[{"id":6979,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/6675\/revisions\/6979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/6692"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=6675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=6675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=6675"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=6675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}