The U.S. Women\u2019s National Soccer Team (USWNT) crushed it on and off the field in 2019, defeating the Netherlands 2 to 0 in the Women\u2019s World Cup Final. Despite the success in gameplay, TV eyeballs, and social media, the issue of pay inequality casts a long shadow over the women’s team.<\/p>\n\n\n\n
A frequent contention by the United States\nSoccer Federation (USSF) is that women\u2019s soccer generates less revenue than men\u2019s.\nWhen looking through the lens of ticket sales only, this is partially true (since\n2016, women\u2019s sales have exceeded men\u2019s). When you include marketing,\nbroadcast, and sponsorship agreements, the position gets more tenuous. The USSF\nbundles men\u2019s and women\u2019s marketing, broadcast, and sponsorship agreements\ntogether, and the arrangements represent about half of the over $100 million in\nrevenue generated each year. An understanding of the relative contribution to\nTV broadcast revenues would provide insight into the differences between the two\nsquads. Enter iSpot and our ability to measure TV audience sizes (impressions)\nand reach by program and ad.<\/p>\n\n\n\n