{"id":6392,"date":"2019-07-12T14:08:47","date_gmt":"2019-07-12T21:08:47","guid":{"rendered":"\/blog\/?p=6392"},"modified":"2021-01-19T06:51:34","modified_gmt":"2021-01-19T14:51:34","slug":"2019-mid-year-advertising-trends-by-industry","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/2019-mid-year-advertising-trends-by-industry\/","title":{"rendered":"2019 Mid-Year Advertising Trends by Industry"},"content":{"rendered":"\n<p>The first half of 2019 is officially over. Let&#8217;s take a look at top-line trends for the industries spending the most on TV advertising. The data below covers Jan. 1 through Jun. 30.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>Top Ten Rankings by Industry<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/u-uHhrEkvYthMuXBkIDMy2pIrUPvnpY90UPGTlFF5GH56tQzd3zvJ3bf6bA_PVkFnZNEbeHC7BkMwBtEByLQzWLPmC0xqZXiXcBbMKlzXvz22aDgwTWorBDdqhSgZXCzgDlBEaBh\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Key Insights:<\/strong><\/p>\n\n\n\n<ul><li>The <strong>Top Five <\/strong>ranking of industries that spent the most did not change from 2018 to 2019 (in order, by estimated spend: auto makers, auto and general insurance, quick-serve restaurants, wireless companies and movie studios).&nbsp;<\/li><li><strong>Slow the Car:<\/strong> Auto makers accounted for 7.8% of spending on TV ($2.6B). While remaining the top industry, automakers have pulled back roughly 11% of spend year over year. They are also pushing the most creative: of the top five industries advertising on TV, auto makers ran  more spots than any other type of marketer.&nbsp;<\/li><li><strong>Insurance, Wireless Pick Up<\/strong>: a surge in spending comes from the carriers, up nearly 15% year over year and Insurance up 6.7%.<\/li><li>Viewers were <strong>most likely to see<\/strong> an ad from a TV network, there were 2.47 million promo airings accounting for 14% of all TV device impression time. Fun facts: Pizza and beer companies were almost tied with 49 billion TV impressions in the first half of the year.<\/li><li><strong>Breaking Top 20:<\/strong> looking at the top 20 industries spending the most in the first half of 2019, there are a few new ones from 2018\u2019s ranking &#8211; banking and payments services, snack foods, psoriasis, skin &amp; nails pharmaceutical products, and online and auction websites.<\/li><li><strong>Airings<\/strong> for the largest advertisers were also on the rise, as brands make up for a loss in linear viewership by increasing frequency.<\/li><\/ul>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Ad Airings Increased for All Five of these Industries YOY<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"169\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2019\/07\/11081055\/image1.png\" alt=\"\" class=\"wp-image-6394\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2019\/07\/11081055\/image1.png 542w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2019\/07\/11081055\/image1-300x94.png 300w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>Top Five Industries Ranked by TV Spend (Jan. 1 &#8211; Jun. 30)<\/strong><br><\/p>\n\n\n\n<p><strong>1. Vehicles: Auto Makers<\/strong><\/p>\n\n\n\n<ul><li><strong>Total Estimated Spend:<\/strong> $2.64B<\/li><li><strong>Top Brand by Estimated Spend:<\/strong> Toyota (est. $263.3M)<\/li><li><strong>Total TV Ad Impressions:<\/strong> 206.6B<\/li><li><strong>Total Spots:<\/strong> 2,420<\/li><li><strong>Total Airings:<\/strong> 537,996<\/li><li><strong>Top Networks by TV Ad Impressions:<\/strong> ESPN, CBS, NBC<\/li><li><strong>Top Networks by Estimated Spend:<\/strong> CBS, NBC, ABC<\/li><li><strong>Top Programming by TV Ad Impressions: <\/strong><em>SportsCenter<\/em>, 2019 NBA Finals, 2019 NCAA Basketball Tournament<\/li><li><strong>Top Programming by Estimated Spend:<\/strong> NFL Football, 2019 NCAA Basketball Tournament, NHL Hockey<\/li><\/ul>\n\n\n\n<p><strong>Most-Seen Spot:<\/strong> <a href=\"https:\/\/www.ispot.tv\/ad\/ob5i\/buick-mistaken-identity-song-by-matt-and-kim-t2\">Buick\u2019s \u201cMistaken Identity\u201d<\/a>&nbsp; (3.4B TV Ad Impressions)<\/p>\n\n\n\n<div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/ob5i\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<p><strong>Spot with Best iSpot Attention Score*: <\/strong><a href=\"https:\/\/www.ispot.tv\/ad\/IygH\/2019-honda-accord-usual-car-dealer-stuff-spanish-t2\">Honda\u2019s \u201cUsual Car Dealer Stuff\u201d (Spanish-language version)<\/a> (98.87)<\/p>\n\n\n\n<div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/IygH\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/LJcVxaD1NvaY5CR92Q0ZPhSp8JEW9WYxHCnhKTaWHVzlhku3hXRWvF4af1ieaybPwLFv8cFkkMltBtwT-ywjG8Tw5TXmeGk-UAEyga1AYL0K2_E2yGvIUi_JEBhMbSvfdFFHCJ3T\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>2. Insurance: Auto &amp; General&nbsp;<\/strong><\/p>\n\n\n\n<ul><li><strong>Total Estimated Spend:<\/strong> $2.18B&nbsp;<\/li><li><strong>Top Brand by Estimated Spend:<\/strong> GEICO (est. $586.7M)<\/li><li><strong>Total TV Ad impressions:<\/strong> 143.6B<\/li><li><strong>Total Spots<\/strong>: 555<\/li><li><strong>Total Airings:<\/strong> 829,753<\/li><li><strong>Top Networks by TV Ad Impressions:<\/strong> CBS, ESPN, Fox News<\/li><li><strong>Top Networks by Estimated Spend:<\/strong> CBS, NBC, Fox<\/li><li><strong>Top Programming by TV Ad Impressions:<\/strong> NFL Football, 2019 NBA Finals, <em>SportsCenter<\/em><\/li><li><strong>Top Programming by Estimated Spend:<\/strong> NFL Football, 2019 NCAA Men\u2019s Basketball Tournament, 2019 NBA Finals<\/li><\/ul>\n\n\n\n<p><strong>Most-Seen Spot:<\/strong> <a href=\"https:\/\/www.ispot.tv\/ad\/IIlV\/usaa-military-families\">USAA\u2019s \u201cMilitary Families\u201d<\/a> (5.1B TV Ad Impressions)<\/p>\n\n\n\n<div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/IIlV\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<p><strong>Spot with Best iSpot Attention Score:<\/strong> <a href=\"https:\/\/www.ispot.tv\/ad\/I_8u\/geico-2019-march-madness-you-dont-want-this-smoke-featuring-ernie-johnson-jr\">GEICO\u2019s \u201c2019 March Madness: \u2018You Don&#8217;t Want This Smoke&#8217; Featuring Ernie Johnson Jr.\u201d<\/a> (98.54)<\/p>\n\n\n\n<div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/I_8u\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/tcFawxGA_SCeDt_6LU9fEl8J2V8iLCjjmXorY7ahNHD3Qdvs95vNgbhiRFv4ZS-d36NRWWaqUsUrizcealtXnKanyuzr8rK2z3Dukqr_C3Og7t_UKzoQjww8CA52dPfrC_DNLXIO\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>3. Restaurants: Quick-Serve<\/strong><\/p>\n\n\n\n<ul><li><strong>Total Estimated Spend:<\/strong> $1.67B<\/li><li><strong>Top Brand by Estimated Spend: <\/strong>McDonald\u2019s (est. $295.9M)<\/li><li><strong>Total TV Ad Impressions:<\/strong> 149.9B<\/li><li><strong>Total Spots:<\/strong> 993<\/li><li><strong>Total Airings:<\/strong> 726,831<\/li><li><strong>Top Networks by TV Ad Impressions: <\/strong>ESPN, CBS, TNT<\/li><li><strong>Top Networks by Estimated Spend: <\/strong>CBS, ESPN, ABC<\/li><li><strong>Top Programming by TV Ad Impressions:<\/strong> 2019 NBA Finals, <em>SportsCenter<\/em>, NFL Football<\/li><li><strong>Top Programming by Estimated Spend:<\/strong> 2019 NBA Finals, NFL Football, 2019 NCAA Men\u2019s Basketball Tournament<\/li><\/ul>\n\n\n\n<p><strong>Most-Seen Spot:<\/strong> <a href=\"https:\/\/www.ispot.tv\/ad\/Ie7X\/taco-bell-1-loaded-nacho-taco-tasty-illusion\">Taco Bell\u2019s \u201cTasty Illusion\u201d<\/a> (2.3B TV Ad Impressions)<\/p>\n\n\n\n<div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/Ie7X\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<p><strong>Spot with Best iSpot Attention Score:<\/strong> <a href=\"https:\/\/www.ispot.tv\/ad\/IG6X\/jack-in-the-box-4-fish-sandwich-combo-alaska-pollock-spanish\">Jack in the Box\u2019s \u201cIt&#8217;ll Make Everyone a Fish-Lover\u201d<\/a>&nbsp; (99.37)<\/p>\n\n\n\n<div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/IG6X\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/hUf-0AU1jcVqmgM9p4Na9hRZLbrJkNYrs4zD1GMl_VHzsqz83VfKOHs9kcAjzqlm1wZBWkMQ9IEH49ojkZtOt2GkxOZCL3vm68n4RTe-8x0CIXiY2MWVwOI2b7Qph7pUdkB-KYbY\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>4. Electronics &amp; Communications: Wireless<\/strong><\/p>\n\n\n\n<ul><li><strong>Total Estimated Spend:<\/strong> $1.66B<\/li><li><strong>Top Brand by Estimated Spend: <\/strong>AT&amp;T Wireless (est. $362.2M)<\/li><li><strong>Total TV Ad Impressions:<\/strong> 89.6B<\/li><li><strong>Total Spots:<\/strong> 523<\/li><li><strong>Total Airings: <\/strong>375,835<\/li><li><strong>Top Networks by TV Ad Impressions: <\/strong>ESPN, NBC, CBS<\/li><li><strong>Top Networks by Estimated Spend: <\/strong>CBS, NBC, ABC<\/li><li><strong>Top Programming by TV Ad Impressions: <\/strong>NFL Football, 2019 NBA Finals, 2019 NCAA Men\u2019s Basketball Tournament<\/li><li><strong>Top Programming by Estimated Spend:<\/strong> NFL Football, 2019 NBA Finals, 2019 NCAA Men\u2019s Basketball Tournament<\/li><\/ul>\n\n\n\n<p><strong>Most-Seen Spot: <\/strong><a href=\"https:\/\/www.ispot.tv\/ad\/ImBm\/sprint-unlimited-decide-for-yourself\">Sprint\u2019s \u201cDecide for Yourself\u201d<\/a> (2.5B TV Ad Impressions)<\/p>\n\n\n\n<div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/ImBm\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<p><strong>Spot with Best iSpot Attention Score: <\/strong><a href=\"https:\/\/www.ispot.tv\/ad\/IS5X\/t-mobile-super-bowl-2019-lyfted-song-by-eric-carmen\">T-Mobile\u2019s \u201cLyfted\u201d<\/a> (99.01)<\/p>\n\n\n\n<div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/IS5X\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/0j8Y2pFd87wtiJfavaK6SCqER8d9WnwJzN9KCGghj62213obHN9dXsmdrF5WRD-ILql_wC31jpRtvdXX3TwCKi80Izf5KyNSV-izhWztT5z2XD3g5Vl7QAPvKMc6oIC5GDkYR77q\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>5. Life &amp; Entertainment: Theatrical Movies<\/strong><\/p>\n\n\n\n<ul><li><strong>Total Estimated Spend: <\/strong>$1.19B<\/li><li><strong>Top Brand by Estimated Spend: <\/strong>Universal Pictures<\/li><li><strong>Total TV Ad Impressions: <\/strong>79.4B<\/li><li><strong>Total Spots: <\/strong>551<\/li><li><strong>Total Airings: <\/strong>244,873<\/li><li><strong>Top Networks by TV Ad Impressions: <\/strong>ABC, ESPN, NBC<\/li><li><strong>Top Networks by Estimated Spend: <\/strong>CBS, NBC, ABC<\/li><li><strong>Top Programming by TV Ad Impressions: <\/strong>2019 NBA Finals, <em>SportsCenter<\/em>, <em>Today 1<\/em><\/li><li><strong>Top Programming by Estimated Spend: <\/strong>2019 NBA Finals, NFL Football, Super Bowl LIII<\/li><\/ul>\n\n\n\n<p><strong>Most-Seen Spot: <\/strong><a href=\"https:\/\/www.ispot.tv\/ad\/da5T\/how-to-train-your-dragon-the-hidden-world-movie-trailer\">DreamWorks Animation\u2019s \u201cHow to Train Your Dragon: The Hidden World\u201d<\/a> (2.9B TV Ad Impressions)<\/p>\n\n\n\n<div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/da5T\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<p><strong>Spot with Best iSpot Attention Score: <\/strong><a href=\"https:\/\/www.ispot.tv\/ad\/ISft\/scary-stories-to-tell-in-the-dark-super-bowl-2019\">Lionsgate\u2019s \u201cScary Stories to Tell in the Dark\u201d<\/a><strong> <\/strong>(99.60)<\/p>\n\n\n\n<div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/ISft\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/X7sThl3DXNXL0b97lGqyPYUuGkmUNBp9EYNIad0S_7BioIqSgyvhrE_H8Xcru9KVFgputSdBQqDJXXFk62PF1h7Hze90nULF7M8ZrbiAKqSgj5SXxayHtnFz9uglW05H062R1pju\" alt=\"\"\/><\/figure>\n\n\n\n<p><em>*The iSpot Attention Score measures the average percentage of an ad that is played across a TV device.<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first half of 2019 is officially over. Let&#8217;s take a look at top-line trends for the industries spending the most on TV advertising. The data below covers Jan. 1 through Jun. 30.&nbsp; Top Ten Rankings by Industry Key Insights: The Top Five ranking of industries that spent the most did not change from 2018&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":6417,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/6392"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=6392"}],"version-history":[{"count":13,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/6392\/revisions"}],"predecessor-version":[{"id":10180,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/6392\/revisions\/10180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/6417"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=6392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=6392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=6392"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=6392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}