{"id":5645,"date":"2019-02-05T12:13:55","date_gmt":"2019-02-05T20:13:55","guid":{"rendered":"\/blog\/?p=5645"},"modified":"2021-01-15T06:48:44","modified_gmt":"2021-01-15T14:48:44","slug":"cause-related-ads-win-super-bowl-sunday","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/cause-related-ads-win-super-bowl-sunday\/","title":{"rendered":"Cause-Related Ads Win Super Bowl Sunday"},"content":{"rendered":"\n

Super Bowl LIII is now in the record books, and the clear\nwinners of the advertising game were cause-related and heartstring tugging ads.\nIn total, there were 93 spots from 54 unique brands. Twelve ads that focused on\nfirst responders, inclusion, green energy, freedom of speech, and veteran\u2019s\nissues raked in 26.3% of Digital Share of Voice (DSOV). DSOV is a scoring of\nall views, actions and searches for an ad, added up and weighted based on the\nsignificance of the action to a brand (a view or share).<\/p>\n\n\n\n

The charge for cause-related ads was led by Verizon. The\nbrand ran two ads during the Super Bowl, with one featuring Anthony Lynn. Both\nspots featured first responders and gained a strong, positive reaction on\nsocial and in the media. Other parent brands coming out on top include\nMicrosoft, Bumble, NFL, Toyota, CBS, Anheuser-Busch, The Washington Post, and\nGoogle.<\/p>\n\n\n\n

\n Category<\/strong>\n <\/td>\n Brand<\/strong>\n <\/td>\n Ad<\/strong>\n <\/td><\/tr>
\n First Responders\n <\/td>\n Verizon\n <\/td>\n Verizon Super Bowl 2019 TV Spot, ‘The Team That\n Wouldn’t Be Here’<\/a>\n <\/td><\/tr>
\n First Responders\n <\/td>\n Verizon\n <\/td>\n Verizon Super Bowl 2019 TV Spot, ‘The Team That\n Wouldn’t Be Here: Anthony Lynn’<\/a>\n <\/td><\/tr>
\n Inclusion\n <\/td>\n NFL\n <\/td>\n NFL Super Bowl 2019 TV Spot, ‘Inspire Change’ Ft.\n Brandon Marshall, Sam Acho<\/a>\n <\/td><\/tr>
\n Inclusion\n <\/td>\n NFL\n <\/td>\n NFL Super Bowl 2019 TV Spot, ‘The 100-Year Game’\n Featuring Marshawn Lynch, Tom Brady, Joe Montana, Peyton Manning<\/a>\n <\/td><\/tr>
\n Inclusion\n <\/td>\n Microsoft\n <\/td>\n Xbox Adaptive Controller Super Bowl 2019 TV Spot, ‘We\n All Win’<\/a>\n  \n <\/td><\/tr>
\n Inclusion\n <\/td>\n Bumble\n <\/td>\n Bumble Super Bowl 2019 TV Spot, ‘The Ball Is in Her\n Court’ Feat. Serena Williams, Song by Rita Ora<\/a>\n <\/td><\/tr>
\n Inclusion\n <\/td>\n Toyota\n <\/td>\n Toyota RAV4 Hybrid Super Bowl 2019 TV Spot, ‘Toni’\n Featuring Antoinette Harris [T1]<\/a>\n <\/td><\/tr>
\n Inclusion\n <\/td>\n CBS\n <\/td>\n CBS Super Bowl 2019 TV Spot, ‘Girl Power’<\/a>\n  \n <\/td><\/tr>
\n Green Energy\n <\/td>\n Anheuser-Busch\n <\/td>\n Budweiser Super Bowl 2019 TV Spot, ‘Wind Never Felt\n Better’ Song by Bob Dylan<\/a>\n <\/td><\/tr>
\n Freedom of Speech\n <\/td>\n Google\n <\/td>\n Google Assistant Super Bowl 2019 TV Spot, ‘100 Billion\n Words’<\/a>\n <\/td><\/tr>
\n Freedom of Speech\n <\/td>\n The Washington Post\n <\/td>\n The Washington Post Super Bowl 2019 TV Spot, ‘Democracy\n Dies in Darkness’<\/a>\n <\/td><\/tr>
\n Veteran\u2019s Issues\n <\/td>\n Google\n <\/td>\n Google Search Super Bowl 2019 TV Spot, ‘Codes’<\/a>\n <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

It can be easy to conclude that playing it safe with a focus on issues of the day results in more share of voice, but not every brand took the safe route or picked easy topics to address. Several advertisements tackled hot button, charged issues, and not only hit the mark, but connected with a broad audience.<\/p>\n\n\n\n

iSpot will continue to cover the impact of Super Bowl 53 to\nthe TV advertising world. You can see all the ads in the Super\nBowl 2019 Ad Center<\/a>, review our observations in our Super Bowl Live\nBlog<\/a>, and review the Ad\nAge<\/a> report for the top ten ads of Super Bowl LIII. <\/p>\n","protected":false},"excerpt":{"rendered":"

Super Bowl LIII is now in the record books, and the clear winners of the advertising game were cause-related and heartstring tugging ads. In total, there were 93 spots from 54 unique brands. Twelve ads that focused on first responders, inclusion, green energy, freedom of speech, and veteran\u2019s issues raked in 26.3% of Digital Share… Read More<\/p>\n","protected":false},"author":26,"featured_media":5650,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,344,184,40],"tags":[459,460,243,457,458,414],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/5645"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=5645"}],"version-history":[{"count":6,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/5645\/revisions"}],"predecessor-version":[{"id":10201,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/5645\/revisions\/10201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/5650"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=5645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=5645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=5645"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=5645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}