{"id":5142,"date":"2018-11-20T11:23:22","date_gmt":"2018-11-20T19:23:22","guid":{"rendered":"\/blog\/?p=5142"},"modified":"2021-01-19T08:10:22","modified_gmt":"2021-01-19T16:10:22","slug":"big-pharma-spends-big-bucks-on-tv","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/big-pharma-spends-big-bucks-on-tv\/","title":{"rendered":"Big Pharma Spends Big Bucks on TV"},"content":{"rendered":"<p><span style=\"color: #000000;\">The Trump Administration is pushing a new proposal to force Pharma companies to list prescription drug prices in TV ads. The jury is still out on whether this new requirement will stand and ultimately help drive drug prices down, while others are speculating how the move might impact the TV advertising industry with Pharma being a major spender.<\/span><\/p>\n<p><span style=\"color: #000000;\"><em>\u201cThat could all add up to a pain in the pocketbook for TV; after all, pharma is one of the largest TV ad spending categories. Last year, drugmakers spent more than $3.45 billion on national TV ads, according to iSpot.tv, so any pullback would hit the TV industry\u2019s bottom line.\u201d<\/em><\/span><\/p>\n<p><strong><u><a href=\"https:\/\/www.fiercepharma.com\/marketing\/dtc-impact-what-s-next-for-pharma-advancing-battle-over-drug-prices-tv-ads\">What&#8217;s next for pharma in the advancing battle over drug prices in TV ads?<\/a><\/u><\/strong><\/p>\n<p><span style=\"color: #000000;\"><em>FiercePharma, <\/em>10\/22\/18<\/span><\/p>\n<p><span style=\"color: #000000;\">In the midst of the all the buzz, iSpot data on the pharmaceutical vertical has been picked up by a number of other noteworthy media publications, including:<\/span><\/p>\n<ul>\n<li><strong> &nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/www.biopharmadive.com\/news\/drug-ads-tv-pharma-changing-face-dtc-advertising\/539982\/\">Viagra no more: The changing face of drug ads on TV<\/a><\/strong><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><strong><em>BioPharmaDive,<\/em><\/strong><strong> 10\/22\/18<\/strong><\/span><\/p>\n<ul>\n<li><strong> &nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/www.opb.org\/news\/article\/npr-transparency-and-drug-prices-will-the-new-us-mandate-on-tv-ads-drive-costs-down\/\">Transparency And Drug Prices: Will The New U.S. Mandate On TV Ads Drive Costs Down?<\/a><\/strong><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><strong><em>OPB News,<\/em><\/strong><strong> 10\/18\/18<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">As noted in the reports, it\u2019s too soon to tell what impact the new regulations will have on advertisers since the proposal is only in its early stages. For those staying on top of the news, however, here is a breakdown of <\/span>spend<span style=\"color: #000000;\"> for the Pharma vertical over the past few years for future reference:<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><u>Past year topline (1\/1-10\/13)<\/u><\/strong><strong>:<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Seventy-six Rx brands have spent an estimated $2.96 Billion, running 200 ads 534,000 times on national TV. In total, these airings generated 148.9 Billion TV ad impressions.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><u>Past 3 years topline (10\/14\/15-10\/13\/18<\/u><\/strong><strong>):<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Rx brands have spent an estimated $10.1 Billion on TV Advertising. This spend has generated an estimated 454.2 Billion TV ad impressions.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><u>Yearly spending by category (Past 3 years total)<\/u><\/strong><\/span><\/p>\n<p><a href=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2018\/11\/20140422\/est-spend-by-rx-category.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5165\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2018\/11\/20140422\/est-spend-by-rx-category.png\" alt=\"Estimated Spend by RX Category Chart\" width=\"715\" height=\"340\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2018\/11\/20140422\/est-spend-by-rx-category.png 2136w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2018\/11\/20140422\/est-spend-by-rx-category-300x143.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2018\/11\/20140422\/est-spend-by-rx-category-768x365.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2018\/11\/20140422\/est-spend-by-rx-category-1024x487.png 1024w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2018\/11\/20121401\/TV-Ad-Impressions-by-RX-Category3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5163\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2018\/11\/20121401\/TV-Ad-Impressions-by-RX-Category3.png\" alt=\"TV Ad Impressions by RX category Chart\" width=\"712\" height=\"437\"><\/a><\/p>\n<p><span style=\"color: #000000;\"><strong><u>Yearly Spending By Category (Past 3 Years By Year)<\/u><\/strong><\/span><\/p>\n<p><a href=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2018\/11\/20120119\/Yearly-Spending-By-Category-Past-3-Years-By-Year2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5160\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2018\/11\/20120119\/Yearly-Spending-By-Category-Past-3-Years-By-Year2.png\" alt=\"Yearly Spending By Category Chart\" width=\"715\" height=\"548\"><\/a><\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p><span style=\"color: #000000;\"><strong>Rx: Diabetes &amp; Blood Disorders<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">2018 (1\/1-10\/13): $689.9 million<\/span><\/p>\n<p><span style=\"color: #000000;\">2017: $874 million<\/span><\/p>\n<p><span style=\"color: #000000;\">2016: $787.8 million<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Rx: Osteoporosis &amp; Arthritis<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">2018 (1\/1-10\/13): $422.1 million<\/span><\/p>\n<p><span style=\"color: #000000;\">2017: $440.9 million<\/span><\/p>\n<p><span style=\"color: #000000;\">2016: $398.9 million<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Rx: Stroke, Cholesterol &amp; Heart Disease<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">2018 (1\/1-10\/13): $392.5 million<\/span><\/p>\n<p><span style=\"color: #000000;\">2017: $413.6 million<\/span><\/p>\n<p><span style=\"color: #000000;\">2016: $382.3 million<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Rx: Psoriasis, Skin &amp; Nails<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">2018 (1\/1-10\/13): $434.6 million<\/span><\/p>\n<p><span style=\"color: #000000;\">2017: $418.6 million<\/span><\/p>\n<p><span style=\"color: #000000;\">2016: $295.4 million<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Rx: Bladder &amp; Gastrointestinal<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">2018 (1\/1-10\/13): $252.3 million<\/span><\/p>\n<p><span style=\"color: #000000;\">2017: $406.9 million<\/span><\/p>\n<p><span style=\"color: #000000;\">2016: $305 million<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Rx: Cancer<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">2018 (1\/1-10\/13): $281.6 million<\/span><\/p>\n<p><span style=\"color: #000000;\">2017: $308.3 million<\/span><\/p>\n<p><span style=\"color: #000000;\">2016: $116.6 million<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Rx: Asthma &amp; COPD<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">2018 (1\/1-10\/13): $176.8 million<\/span><\/p>\n<p><span style=\"color: #000000;\">2017: $245.6 million<\/span><\/p>\n<p><span style=\"color: #000000;\">2016: $213.8 million<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Rx: Depression, Bipolar &amp; Insomnia<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">2018 (1\/1-10\/13): $230 million<\/span><\/p>\n<p><span style=\"color: #000000;\">2017: $175.5 million<\/span><\/p>\n<p><span style=\"color: #000000;\">2016: $219.2 million<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Rx: Mens &amp; Women\u2019s Health<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">2018 (1\/1-10\/13): $72.2 million<\/span><\/p>\n<p><span style=\"color: #000000;\">2017: $120.9 million<\/span><\/p>\n<p><span style=\"color: #000000;\">2016: $243.5 million<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Rx: Allergies, Cold &amp; Flu<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">2018 (1\/1-10\/13): $3.6 million<\/span><\/p>\n<p><span style=\"color: #000000;\">2017: $7.9 million<\/span><\/p>\n<p><span style=\"color: #000000;\">2016: $81.3 million<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>*Rx: Alzheimers &amp; Multiple Sclerosis<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">2018 (1\/1-10\/13): N\/A<\/span><\/p>\n<p><span style=\"color: #000000;\">2017: $34.6 million<\/span><\/p>\n<p><span style=\"color: #000000;\">2016: $69.2 million<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>*Rx: Immune Disease<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">2018 (1\/1-10\/13): $2.6 million<\/span><\/p>\n<p><span style=\"color: #000000;\">2017: $2.1 million<\/span><\/p>\n<p><span style=\"color: #000000;\">2016: N\/A<\/span><\/p>\n<p><span style=\"color: #000000;\"><em>*Please note, these categories are excluded from the graphs above. <\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Trump Administration is pushing a new proposal to force Pharma companies to list prescription drug prices in TV ads. The jury is still out on whether this new requirement will stand and ultimately help drive drug prices down, while others are speculating how the move might impact the TV advertising industry with Pharma being&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":5143,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/5142"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=5142"}],"version-history":[{"count":9,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/5142\/revisions"}],"predecessor-version":[{"id":10314,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/5142\/revisions\/10314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/5143"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=5142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=5142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=5142"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=5142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}