{"id":4911,"date":"2018-07-25T08:35:45","date_gmt":"2018-07-25T15:35:45","guid":{"rendered":"\/blog\/?p=4911"},"modified":"2021-02-09T13:27:43","modified_gmt":"2021-02-09T21:27:43","slug":"bud-light-pepsi-google-won-viewers-attention-at-the-world-cup","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/bud-light-pepsi-google-won-viewers-attention-at-the-world-cup\/","title":{"rendered":"Bud Light, Pepsi, Google Won Viewers\u2019 Attention at the World Cup"},"content":{"rendered":"

No one reached more than Volkswagen<\/em><\/strong><\/h2>\n

The 2018 world cup may not have featured an American team but it broke streaming records and still generated advertisers 6.04 billion TV ad impressions<\/em><\/strong> on 8,576 ad airings across six networks. And that\u2019s just for new episodes only in the U.S.<\/em><\/p>\n

While we all know France walked away the cup victor, the World Cup had a different set of winners.<\/em><\/p>\n

Topline Trends from iSpot.tv research:<\/em><\/strong><\/p>\n

    \n
  • The viewership skewed young: 29% were under the age of 34<\/u><\/em><\/li>\n
  • 60% of the audience was male<\/em><\/li>\n
  • Volkswagen<\/u> was the top overall spender on TV ads (English and Spanish)<\/em><\/li>\n
  • Sprint was a leading advertiser in Spanish-speaking programming<\/em><\/li>\n
  • France vs. Croatia<\/u> outperformed all other broadcasts by measure of attention<\/em><\/li>\n
  • Beer brands, Streaming Services and Soft Drinks<\/u> performed particularly well during the World Cup by measure of ad attention<\/em><\/li>\n
  • Bud Light<\/u> had the ad least likely to be interrupted<\/em><\/li>\n<\/ul>\n

    Most Seen (TV Impression) Leaders<\/u><\/em><\/strong><\/p>\n

    By far and away, Volkswagen was the most seen advertiser of the World Cup with 729.3 million impressions, or 10.46% of overall.  Viewers couldn\u2019t escape this ad, \u201cJump on the Wagen<\/a><\/u>,\u201d which ran 122 times during the tournament.<\/em><\/p>\n