{"id":4709,"date":"2018-02-06T07:59:40","date_gmt":"2018-02-06T15:59:40","guid":{"rendered":"\/blog\/?p=4709"},"modified":"2021-01-19T08:17:36","modified_gmt":"2021-01-19T16:17:36","slug":"top-10-super-bowl-2018-ads-digital-share-voice","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/top-10-super-bowl-2018-ads-digital-share-voice\/","title":{"rendered":"The Top 10 Super Bowl 2018 Ads by Digital Share of Voice"},"content":{"rendered":"

Missed the commercials of the Big Game? We’ve got you covered! Here are the top 10 Super Bowl Ads by Digital Share of Voice.<\/p>\n

Game Day Totals<\/h2>\n

TV Ad Impressions: 6,191,742,839
\nEarned Online Views: 50,951,345
\nSocial Impressions: 805,725,403
\nAdvertisers: 55
\nSpots: 83
\nShow Promos: 19<\/strong><\/p>\n

Top Ads by Digital Share of Voice (Excluding Movie Trailers & Show Promos)<\/h2>\n

1) Doritos & Mountain Dew: Battle<\/a><\/h3>\n

Aired: 1st quarter, 07:08 PM EST, 60s<\/p>\n

Key Stats<\/strong>
\nDigital Share of Voice: 17.26%
\nTV Ad Impressions: 72,634,205
\nEarned Online Views: 1,143,039
\nSocial Impressions: 78,315,883<\/p>\n

2) Amazon Echo: Alexa Loses Her Voice<\/a><\/h3>\n

Aired: 4th quarter, 09:36 PM EST, 90s<\/p>\n

Key Stats<\/strong>
\nDigital Share of Voice: 12.49%
\nTV Ad Impressions: 81,225,165
\nEarned Online Views: 8,045,717
\nSocial Impressions: 4,527,919<\/p>\n

3) NFL: Touchdown Celebrations<\/a><\/h3>\n

Aired: 3rd quarter, 09:21 PM EST, 60s<\/p>\n

Key Stats<\/strong>
\nDigital Share of Voice: 11.28%
\nTV Ad Impressions: 69,280,322
\nEarned Online Views: 464,842
\nSocial Impressions: 20,522,569<\/p>\n

4) Pepsi: This Is the Pepsi<\/a><\/h3>\n

Aired: Half-Time, 08:19 PM EST, 30s<\/p>\n

Key Stats<\/strong>
\nDigital Share of Voice: 8.09%
\nTV Ad Impressions: 64,827,355
\nEarned Online Views: 3,932,985
\nSocial Impressions: 5,639,978<\/p>\n

5) Tide: It’s a Tide Ad<\/a><\/h3>\n

Aired: 1st quarter, 07:09 PM EST, 45s<\/p>\n

Key Stats<\/strong>
\nDigital Share of Voice: 5.45%
\nTV Ad Impressions: 67,198,290
\nEarned Online Views: 763,721
\nSocial Impressions: 26,747,404<\/p>\n

6) Kia: Fueled by Youth<\/a><\/h3>\n

Aired: 3rd quarter, 09:02 PM EST, 60s<\/p>\n

Key Stats<\/strong>
\nDigital Share of Voice: 3.60%
\nTV Ad Impressions: 78,867,388
\nEarned Online Views: 1,151,751
\nSocial Impressions: 6,490,320<\/p>\n

7) Ram Trucks: Built to Serve<\/a><\/h3>\n

Aired: 2nd quarter, 07:45 PM EST, 60s<\/p>\n

Key Stats<\/strong>
\nDigital Share of Voice: 3.54%
\nTV Ad Impressions: 61,661,479
\nEarned Online Views: 840,277
\nSocial Impressions: 87,502,636<\/p>\n

8) Budweiser: Stand by You<\/a><\/h3>\n

Aired: 3rd quarter, 08:47 PM EST, 60s<\/p>\n

Key Stats<\/strong>
\nDigital Share of Voice: 3.43%
\nTV Ad Impressions: 82,013,383
\nEarned Online Views: 2,022,795
\nSocial Impressions: 1,741,585<\/p>\n

9) T-Mobile: Little Ones<\/a><\/h3>\n

Aired: 3rd quarter, 09:12 PM EST, 60s<\/p>\n

Key Stats<\/strong>
\nDigital Share of Voice: 3.38%
\nTV Ad Impressions: 70,339,384
\nEarned Online Views: 2,024,576
\nSocial Impressions: 2,737,659<\/p>\n

10) Tourism Australia: Dundee: This Isn’t a Movie<\/a><\/h3>\n

Aired: 2nd quarter, 07:53 PM EST, 60s<\/p>\n

Key Stats<\/strong>
\nDigital Share of Voice: 2.23%<\/p>\n

TV Ad Impressions: 64,426,915
\nEarned Online Views: 276,007
\nSocial Impressions: 38,529,168<\/p>\n

To see all the ads of Super Bowl 2018, visit our Super Bowl Ad Center<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Missed the commercials of the Big Game? We’ve got you covered! Here are the top 10 Super Bowl Ads by Digital Share of Voice. Game Day Totals TV Ad Impressions: 6,191,742,839 Earned Online Views: 50,951,345 Social Impressions: 805,725,403 Advertisers: 55 Spots: 83 Show Promos: 19 Top Ads by Digital Share of Voice (Excluding Movie Trailers… Read More<\/p>\n","protected":false},"author":26,"featured_media":4722,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[243,450,449],"ispot_product_categories":[],"class_list":["post-4709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-ad-insights","tag-super-bowl","tag-super-bowl-2018","tag-super-bowl-lii"],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/4709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=4709"}],"version-history":[{"count":11,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/4709\/revisions"}],"predecessor-version":[{"id":10125,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/4709\/revisions\/10125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/4722"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=4709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=4709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=4709"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=4709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}