{"id":4395,"date":"2017-09-05T10:17:51","date_gmt":"2017-09-05T17:17:51","guid":{"rendered":"\/blog\/?p=4395"},"modified":"2021-02-04T07:33:02","modified_gmt":"2021-02-04T15:33:02","slug":"introducing-attention-analytics-index-attention-scoring-creative-wear","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/introducing-attention-analytics-index-attention-scoring-creative-wear\/","title":{"rendered":"Introducing Attention Analytics Index, Attention Scoring and Creative Wear"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2017\/09\/05101710\/attention-overview1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"370\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2017\/09\/05101710\/attention-overview1-1024x370.png\" alt=\"3 Critical Metrics Icons\" class=\"wp-image-4412\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2017\/09\/05101710\/attention-overview1.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2017\/09\/05101710\/attention-overview1-300x108.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2017\/09\/05101710\/attention-overview1-768x278.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>We\u2019ve introduced a new Attention Analytics product module into our platform. This product makes it easy for TV advertisers to see when viewers are tuning out or growing tired of specific creatives, and is comprised of 3 critical metrics:<br>\n<\/p>\n\n\n\n<p><strong>Attention Score <\/strong><br>\nAttention Score measures viewer attention, based on a viewer\u2019s tendency to interrupt an ad on TV. Viewer actions that interrupt ad play, like changing the channel, fast-forwarding or turning off the TV, decrease your creative\u2019s attention score. The lower your attention score is, the more viewers are tuning out of your ads, indicating your creative is wearing out.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2017\/09\/01132647\/attention-score-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2017\/09\/01132647\/attention-score-1-1024x562.png\" alt=\"Attention Score\" class=\"wp-image-4379\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2017\/09\/01132647\/attention-score-1.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2017\/09\/01132647\/attention-score-1-300x165.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2017\/09\/01132647\/attention-score-1-768x422.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><strong>Attention Index <\/strong><br>\nAttention Index compares the relative interruptions of your creative or program placement, to the average Attention Score of your industry or brand. The average is represented by a score of 100, and the total index range is from 0 through 200. If your attention index is 125, your ad has 25% fewer interrupted ad plays compared to the average. With a few clicks, you\u2019ll see how each of your ads is stacking up against your brand\u2019s creative catalog or industry.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2017\/09\/01132649\/attention-index-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2017\/09\/01132649\/attention-index-2-1024x562.png\" alt=\"Attention Index\" class=\"wp-image-4381\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2017\/09\/01132649\/attention-index-2.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2017\/09\/01132649\/attention-index-2-300x165.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2017\/09\/01132649\/attention-index-2-768x422.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><strong>Creative Wear <\/strong><br>\nCreative Wear is the change in attention score over the lifetime of an ad. Our visual indicators act as a creative wear critical alert system. With these indicators, you\u2019ll know if consumers are tiring of your ad, allowing you to respond before it\u2019s too late.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2017\/09\/01132646\/creative-wear-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2017\/09\/01132646\/creative-wear-1-1024x562.png\" alt=\"Creative Wear\" class=\"wp-image-4378\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2017\/09\/01132646\/creative-wear-1.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2017\/09\/01132646\/creative-wear-1-300x165.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2017\/09\/01132646\/creative-wear-1-768x422.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Get Started with Attention Analytics. Contact us for a demo.<\/h3>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www2.ispot.tv\/l\/797423\/2019-11-17\/542d\" width=\"100%\" height=\"550\" type=\"text\/html\" frameborder=\"0\" allowtransparency=\"true\" style=\"border: 0\"><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve introduced a new Attention Analytics product module into our platform. This product makes it easy for TV advertisers to see when viewers are tuning out or growing tired of specific creatives, and is comprised of 3 critical metrics: Attention Score Attention Score measures viewer attention, based on a viewer\u2019s tendency to interrupt an ad&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":4382,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,350,352,289,349],"tags":[400,402,401,403,404],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/4395"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=4395"}],"version-history":[{"count":18,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/4395\/revisions"}],"predecessor-version":[{"id":9849,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/4395\/revisions\/9849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/4382"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=4395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=4395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=4395"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=4395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}