{"id":4223,"date":"2017-02-03T15:48:14","date_gmt":"2017-02-03T23:48:14","guid":{"rendered":"\/blog\/?p=4223"},"modified":"2021-01-19T13:10:15","modified_gmt":"2021-01-19T21:10:15","slug":"super-bowl-brand-highlight-pepsi","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/super-bowl-brand-highlight-pepsi\/","title":{"rendered":"Super Bowl Brand Highlight &#8211; Pepsi"},"content":{"rendered":"<p>Pepsi returns as the Super Bowl Halftime Show title sponsor for the fifth year running. The 2017 Pepsi Zero Sugar Super Bowl LI Halftime Show will feature Grammy Award winner Lady Gaga. Pepsi has already begun releasing a several series of teasers ahead of the game, including a Super Bowl countdown and a party planning series in which they partner with Tostitos. In the Tostitos campaign, the teasers star Baltimore Ravens Quarterback Joe Flacco and Denver Broncos linebacker Von Miller, and show how you can plan the perfect Super Bowl party with a little help from Pepsi and Tostitos. Last Super Bowl, in addition to sponsoring, Pepsi aired one ad starring Janelle Monae. The commercial, &#8216;The Joy of Pepsi,&#8217; showed the singer dancing to iconic songs from different decades and took 42nd place in our overall digital engagement rankings with 0.57% Digital Share of Voice.<\/p>\n<h3><a href=\"https:\/\/www.ispot.tv\/ad\/A3M6\/pepsi-super-bowl-2017-teaser-countdown-3-days-song-by-lady-gaga\"><b>Pepsi Super Bowl 2017 Teaser, &#8216;Countdown: 3 Days&#8217; Song by Lady Gaga<\/b><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Are you ready yet? Only three more days until Lady Gaga takes to the field for the Pepsi Zero Sugar Super Bowl Halftime Show!<\/span><\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/A3M6\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>Duration: 20s<br \/>\nStatus: Online-Only<br \/>\nAdvertiser: Pepsi<br \/>\nAdvertiser Profiles: Facebook, Twitter, YouTube, Pinterest<br \/>\nSong: A-YO &#8211; Lady Gaga<br \/>\nMood: Active<br \/>\nSuper Bowl Commercial: Super Bowl LI, 2017, TBD<br \/>\nEvents &amp; Venues: Super Bowl LI Feb 5, 2017 at NRG Stadium<br \/>\nActors: Lady Gaga<br \/>\nAgency: BBDO, TBWA Chiat Day, Firstborn<\/p>\n<p>&nbsp;<\/p>\n<h3><b>iSpot.tv Review<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pepsi is the official sponsor of the 2017 Pepsi Zero Sugar Super Bowl Halftime Show featuring Lady Gaga. Last year, Pepsi aired a commercial titled &#8220;Joy of Pepsi&#8221; featuring Janelle Mon\u00e1e that ended up ranking #33 on the iSpot.tv Super Bowl Ad Performance Report with .80% digital share of voice, 21,409 social actions, 143,644 earned views and 58.6 million TV impressions.<\/span><\/p>\n<p><b>&nbsp;<\/b><\/p>\n<h3><b>Pepsi &#8211; Super Bowl 2017 Pre-game Performance<\/b><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Performance Insights<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Digital SOV: <\/span><b>4.47%<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Social Actions:<\/span><b> 90,380<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Earned Views: <\/span><b>2,528,868<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sentiment: <\/span><b>n\/a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Gender: <\/span><b>27% Males | 73% Females<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Primary Age: <\/span><b>35-54 (31%)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tune Out Rate: <\/span><b>n\/a<\/b><\/td>\n<td><b>Media Measurement<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Online Views: <\/span><b>31,522,214<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Social Impressions: <\/span><b>14,330,005<\/b><\/p>\n<p><span style=\"font-weight: 400;\">TV Impressions: <\/span><b>2,975,957<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Facebook Views: <\/span><b>9,283,775<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Airings: <\/span><b>7<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Est. TV Spend: <\/span><b>$1,270<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><b>Pepsi &#8211; Super Bowl 2016 Pre-game Performance<\/b><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Performance Insights<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Digital SOV: <\/span><b>0.80%<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Social Actions: <\/span><b>36,283<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Earned Views: <\/span><b>745,801 &nbsp;<\/b><span style=\"font-weight: 400;\">&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sentiment: <\/span><b>92% positive<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Gender: <\/span><b>33% Males | 68% Females<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Primary Age: <\/span><b>25-34 (29%)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Avg. View Rate: n\/a<\/span><\/td>\n<td><b>Media Measurement<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Online View: <\/span><b>5,412,941<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Social Impressions: <\/span><b>40,025,708<\/b><\/p>\n<p><span style=\"font-weight: 400;\">TV Impressions:<\/span> <b>n\/a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Facebook Views: <\/span><b>4,667,140<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Airings:<\/span><b> Online-Only<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Est. TV Spend: <\/span><b>$0<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b>Pepsi &#8211; Super Bowl 2016 Game Day Performance<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Performance Insights<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Digital SOV: <\/span><b>0.80%<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Social Actions: <\/span><b>21,409<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Earned Views: <\/span><b>143,644<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sentiment: <\/span><b>96% positive<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Gender: <\/span><b>51% Males | 49% Females<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Primary Age: <\/span><b>25-34 (34%)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Avg. View Rate: <\/span><b>n\/a<\/b><\/td>\n<td><b>Media Measurement<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Online View: <\/span><b>150,089<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Social Impressions: <\/span><b>58,805,353<\/b><\/p>\n<p><span style=\"font-weight: 400;\">TV Impressions: <\/span><b>58,606,871<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Facebook Views: <\/span><b>6,445<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Airings: <\/span><b>2<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Est. TV Spend: <\/span><b>$2,478,616<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><b>Pepsi &#8211; Super Bowl 2016 Overall Performance<\/b><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Performance Insights<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Digital SOV: <\/span><b>0.72%<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Social Actions: <\/span><b>100,148<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Earned Views: <\/span><b>1,547,419 &nbsp;&nbsp;&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sentiment: <\/span><b>87% positive<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Gender: <\/span><b>37% Males | 63% Females<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Primary Age: <\/span><b>25-34 (31%)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Avg. View Rate: <\/span><span style=\"font-weight: 400;\">n\/a<\/span><\/td>\n<td><b>Media Measurement<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Online View: <\/span><b>6,236,248<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Social Impressions: <\/span><b>194,668,007<\/b><\/p>\n<p><span style=\"font-weight: 400;\">TV Impressions: <\/span><b>58,968,233<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Facebook Views: <\/span><b>4,688,829<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Airings: <\/span><b>3,460<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Est. TV Spend: <\/span><b>$11,240,733<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Pepsi returns as the Super Bowl Halftime Show title sponsor for the fifth year running. The 2017 Pepsi Zero Sugar Super Bowl LI Halftime Show will feature Grammy Award winner Lady Gaga. Pepsi has already begun releasing a several series of teasers ahead of the game, including a Super Bowl countdown and a party planning&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":4225,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184],"tags":[397,399],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/4223"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=4223"}],"version-history":[{"count":6,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/4223\/revisions"}],"predecessor-version":[{"id":9844,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/4223\/revisions\/9844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/4225"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=4223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=4223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=4223"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=4223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}