{"id":4220,"date":"2017-02-03T16:05:24","date_gmt":"2017-02-04T00:05:24","guid":{"rendered":"\/blog\/?p=4220"},"modified":"2021-01-19T13:06:58","modified_gmt":"2021-01-19T21:06:58","slug":"super-bowl-2017-brand-highlight-lexus","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/super-bowl-2017-brand-highlight-lexus\/","title":{"rendered":"Super Bowl 2017 Brand Highlight &#8211; Lexus"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Lexus will be airing one 30-second commercial during the second quarter of Super Bowl 2017 for its new LS and LC vehicles. The teaser &#8216;Man &amp; Machine&#8217; features actress Minnie Driver as the new voice of the brand and will be coming from the ad agency Team One. Lil Buck is also featured. In addition to the 30-second spot, there is an extended 60-second version.<\/span><\/p>\n<h3><a href=\"https:\/\/www.ispot.tv\/ad\/AQYi\/lexus-super-bowl-2017-extended-man-and-machine-feat-lil-buck\"><b>Lexus Super Bowl 2017 Extended TV Commercial, &#8216;Man and Machine&#8217; Feat. Lil Buck<\/b><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Set to Sia&#8217;s &#8220;Move Your Body,&#8221; the lithe, athletic form of professional dancer Lil&#8217; Buck is cinematically compared to the 2017 Lexus LC in the brand&#8217;s extended Super Bowl LI spot.<\/span><\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AQYi\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>Duration: 60s<br \/>\nStatus: Online-Only<br \/>\nAdvertiser: Lexus<br \/>\nAdvertiser Profiles: Facebook, Twitter, YouTube<br \/>\nProduct: Lexus LC<br \/>\nTagline: \u201cExperience Amazing\u201d<br \/>\nSongs: Move Your Body &#8211; Sia<br \/>\nMood: Active<br \/>\nSuper Bowl Commercial: Super Bowl LI, 2017, 2nd Quarter<br \/>\nEvents &amp; Venues: Super Bowl LI Feb 5, 2017 at NRG Stadium<br \/>\nActor: Lil Buck, Minnie Driver<br \/>\nProduction: Jonas Akerlund<br \/>\nAgency: Team One<\/p>\n<p>&nbsp;<\/p>\n<h3><b>iSpot.tv Review<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Lexus is an official Super Bowl 2017 advertiser. They are set to air one 30-second commercial during the game titled &#8220;Man and Machine&#8221; featuring Lil Buck, narration by Minnie Driver and the song &#8220;Move Your Body&#8221; by Sia. This will be the third time Lexus will have a Super Bowl ad. In 2015, Lexus aired two commercials titled &#8220;Make Some Noise&#8221; and &#8220;Let&#8217;s Play: Precision Drifting,&#8221; the latter ended up ranking #46 on the iSpot.tv Super Bowl Ad Performance Report with .038% digital share of voice, 14,583 social actions and 235,468 earned views.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Lexus &#8211; Super Bowl 2017 Pre-game Performance<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Performance Insights<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Digital SOV: <\/span><b>0.62%<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Social Actions: <\/span><b>3,067<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Earned Views: <\/span><b>681,687<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sentiment: <\/span><b>n\/a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Gender: <\/span><b>n\/a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Primary Age: <\/span><b>n\/a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tune Out Rate: <\/span><b>n\/a<\/b><\/td>\n<td><b>Media Measurement<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Online View: <\/span><b>1,722,960<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Social Impressions: <\/span><b>1,546,543<\/b><\/p>\n<p><span style=\"font-weight: 400;\">TV Impressions: <\/span><b>283,250<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Facebook Views: <\/span><b>160,018<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Airings: <\/span><b>Online Only<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Est. TV Spend: <\/span><b>$0<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Lexus will be airing one 30-second commercial during the second quarter of Super Bowl 2017 for its new LS and LC vehicles. The teaser &#8216;Man &amp; Machine&#8217; features actress Minnie Driver as the new voice of the brand and will be coming from the ad agency Team One. Lil Buck is also featured. In addition&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":4221,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184],"tags":[397,399],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/4220"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=4220"}],"version-history":[{"count":2,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/4220\/revisions"}],"predecessor-version":[{"id":4230,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/4220\/revisions\/4230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/4221"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=4220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=4220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=4220"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=4220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}