{"id":4214,"date":"2017-02-03T15:59:51","date_gmt":"2017-02-03T23:59:51","guid":{"rendered":"\/blog\/?p=4214"},"modified":"2021-01-19T13:08:43","modified_gmt":"2021-01-19T21:08:43","slug":"super-bowl-2017-brand-highlight-kfc","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/super-bowl-2017-brand-highlight-kfc\/","title":{"rendered":"Super Bowl 2017 Brand Highlight – KFC"},"content":{"rendered":"

KFC is debuting its first official in-game Super Bowl commercial during the fourth quarter of the Big Game with a 15-second spot. The ad, titled ‘Colonel vs. Colonel’ features Billy Zane as the Colonel who loves gold so much, he\u2019ll put it on his legs, thighs, and tenders. Rob Riggle is also featured, trying to tackle the golden Colonel and his tray of Georgia Gold Honey Mustard BBQ chicken, to no success. The fried chicken restaurant has featured it\u2019s \u201cFinger-licking gold\u201d chicken in several teasers, including \u2018Real Colonel,\u2019 \u2018Rock-Paper-Scissors,\u2019 and \u2018Arm Westling.\u2019 The ad is a continuation of the Wieden & Kennedy campaign started in 2015, featuring celebrities as Colonel Sanders. \u2018Colonel vs. Colonel\u2019 marks the first time two of the celebrity colonels are shown together in the first commercial. Last year, KFC ran \u2018So Long, Farewell,\u2019 a 30-second spot during the Super Bowl pre-game, which took the 51st spot, in iSpot\u2019s pre-game rankings. The spot earned 0.14% of digital share of voice.<\/span><\/p>\n

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KFC Super Bowl 2017 TV Commercial, ‘Colonel vs. Colonel’ Featuring Billy Zane<\/b><\/a><\/h3>\n

It’s colonel vs. colonel in KFC’s Super Bowl LI commercial. Billy Zane takes the spotlight with Georgia Gold Honey Mustard BBQ. He loves gold so much, he puts it on his legs, thighs and tenders. Rob Riggle is in full-blown football mode as he tries to tackle his gold-laden rival but his attempt falls flat.<\/span><\/p>\n