{"id":40014,"date":"2026-11-12T09:50:00","date_gmt":"2026-11-12T17:50:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=40014"},"modified":"2026-11-12T09:50:02","modified_gmt":"2026-11-12T17:50:02","slug":"outback-launches-best-steaks-ever-with-real-diners-and-real-reactions","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/outback-launches-best-steaks-ever-with-real-diners-and-real-reactions\/","title":{"rendered":"Outback Launches &#8220;Best Steaks Ever&#8221; with Real Diners and Real Reactions"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Outback Steakhouse has launched \u201cBest Steaks Ever,\u201d an initiative focused on elevating the dining experience through enhanced cut specifications, hand-trimming techniques, refined seasoning standards, and expert culinary preparation. Under the culinary direction of newly appointed Chief Steak Officer Chef Efrem Cutler\u2014serving as the authority on meat selection, marbling, and kitchen execution\u2014the restaurant chain aims to showcase a more tender and flavorful steak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To spotlight these quality improvements, Outback introduced the &#8220;Spokesbooth,&#8221; an interactive pop-up dining booth where bystander reactions to trying the steak are recorded live. Rather than relying on professional pitch talent, this content turns actual guest responses into advertising material designed to reinforce the brand&#8217;s culinary standards. Those real reactions became the centerpiece of Outback\u2019s successful spot, \u201cOur Best Steaks Ever: Chef\u201d:15.<\/p>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Here\u2019s what iSpot\u2019s Creative Assessment platform revealed on actual viewer response to the spot.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070913\/image4-1024x576.png\" alt=\"\" class=\"wp-image-40018\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070913\/image4-1024x576.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070913\/image4-300x169.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070913\/image4-569x320.png 569w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070913\/image4-768x432.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070913\/image4-1536x864.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070913\/image4.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>The Details:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The :15 &#8220;Our Best Steaks Ever: Chef&#8221; delivered an overall response (as measured by Ace Score) within the normative range for restaurant ads (past year benchmarks):<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>&#8220;Chef&#8221; was an appetite-enticer, not an explainer. Desire, at +53 pts above norm, was the standout and ranked in the 89th percentile driven by the steak itself, rated the Single Best Thing about the spot by 31% (+9 pts above the 22% norm). The food photography also landed with the visuals singled out by 23% (+6 pts vs norm) and Yummy was the dominant emotional response.<br \/><br \/><\/li>\n\n\n\n<li>Likeability paced above benchmark (+31 pts) while Attention and Relevance held at category norm levels.<br \/><br \/><\/li>\n\n\n\n<li>Information, at -35 pts below norm, was the only true shortfall and was likely linked to limited descriptions of the steak and lack of promotion or pricing detail.<br \/><br \/><\/li>\n\n\n\n<li>As a result, consumer intent after a single view met, but did not exceed, the category benchmark. 66% of the audience reported positive intent &#8211; a healthy level, but not statistically above-norm. Viewers didn\u2019t necessarily take away a concrete reason to visit &#8216;right now.&#8217;<br \/><br \/><\/li>\n\n\n\n<li>The creative&#8217;s best audience was found among males 18-35 with all other age\/gender segments responding at norm.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"948\" height=\"1024\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070906\/image2b-948x1024.png\" alt=\"\" class=\"wp-image-40016\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070906\/image2b-948x1024.png 948w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070906\/image2b-278x300.png 278w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070906\/image2b-296x320.png 296w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070906\/image2b-768x830.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070906\/image2b-1422x1536.png 1422w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070906\/image2b.png 1847w\" sizes=\"auto, (max-width: 948px) 100vw, 948px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>iSpot\u2019s SAGE Creative AI agent identified an appetite stimulation theme in viewer commentary as the dominant driver of positive consideration, with 35.4% reach across ad sentiment:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Respondents who mentioned Appetizing Food Visuals reported a Top 2 Box intent of\u00a0 72% \u2014 strong (+9 pts over the category ad-level average), but this theme is primarily about craving, not deciding. The emotional response is &#8220;that looks amazing,&#8221; not &#8220;I&#8217;m going to Outback tonight.&#8221;<br \/><br \/><\/li>\n\n\n\n<li>The active conversion themes were smaller in reach. The Purchase Intent theme \u2014 respondents who explicitly said the ad made them want to visit \u2014 represented 14.4% of respondents, with Top 2 Box of 83%. Only 1 in 7 respondents explicitly connected the ad to an intent to visit.<br \/><br \/><\/li>\n\n\n\n<li>Brand Affinity mentions (11.7%) sparked intent of 88% indicating satisfaction among past users.<br \/><br \/><\/li>\n\n\n\n<li>Encouragingly, viewer sentiment showed very little response that actively hurt purchase intent with such themes seeing very small reach. Food Quality Skepticism showed the strongest negative impact but was limited to just over 1% of comments.<br \/><br \/><\/li>\n\n\n\n<li>Themes are not mutually exclusive as a single viewer comment may reflect multiple types of sentiment.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070918\/image6-1024x577.png\" alt=\"\" class=\"wp-image-40020\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070918\/image6-1024x577.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070918\/image6-300x169.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070918\/image6-568x320.png 568w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070918\/image6-768x432.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070918\/image6-1536x865.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070918\/image6.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Sample comments on the &#8220;Our Best Steaks Ever: Chef&#8221; :15<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI love that Outback keeps the classics and doesn&#8217;t change too much. Some innovation is good, but I know what I&#8217;m getting when I go to Outback and it&#8217;s always amazing.\u201d<br \/><em>Female 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt was a clever strategy with the chef from another restaurant.\u201d<br \/><em>Female 36-49<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBest steaks ever is a bold claim, but outside of that, it was okay. Not sure why a rival chef would wear chef&#8217;s whites to a different restaurant though.\u201d<br \/><em>Male 36-49<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt was lighthearted and fun. You always know an Outback commercial when you see one because of the classic blooming onions and filets.\u201d<br \/><em>Female 36-49<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt was a great ad. It made me feel hungry just looking at the good steak that was shown in the ad.\u201d<br \/><em>Male 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt was very tempting. The food in the ad was very appealing &amp; looked very appetizing.\u201d<br \/><em>Male 50+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI liked it. It was funny how she slid away from her boss like she wasn&#8217;t just trying to enjoy some steak.\u201d<br \/>Female 36-49<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOh my God, I love Outback Steak House. It looks so delicious. I&#8217;m going to get some this weekend.\u201d<br \/><em>Male 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNothing but they have steak. Nothing new about that.\u201d<br \/><em>Male 36-49<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cUneventful ad for Outback, but it could literally belong to any restaurant.\u201d<br \/><em>Female 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cGreat ad. The food looked extremely appetizing. The ending was funny.\u201d<br \/><em>Female 36-49<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe Outback Steakhouse is one of my favorite restaurants. I love their steaks.\u201d<br \/><em>Male 36-49<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe food looks good, but the ad is pointless.\u201d<br \/><em>Female 50+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe product in the ad looks delicious and makes me hungry.\u201d<br \/><em>Male 50+<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When compared to restaurant ads over the past 90 days earning stronger positive response from gen pop viewers, &#8220;Chef&#8221; was the only ad perceived to deliver below norm Information \u2014 most top performers tracked above average, by as much as +79 pts for Applebee\u2019s \u201cTurn Up the Volume.\u201d This single gap explains much of the overall-response shortfall:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Outback had the weakest deal or offer showing. At 6%, it trailed every competitor, which ranged from 8% to 12%. Several rivals led with value framing, such as \u201cTwo for $25\u201d and \u201cUnlimited Wings.\u201d Although &#8220;Chef&#8221; landed mid-pack in overall Top 2 Box intent, the spot trailed on the strongest (Top Box intent) persuasion, with a 32% \u201cmuch more likely\u201d pace being the lowest in the set.<br \/><br \/><\/li>\n\n\n\n<li>However, &#8220;Chef&#8221; kept pace with the leaders in sparking Desire (+53 pts above norm; close to Cracker Barrel\u2019s \u201cFall Fills Up Fast\u201d :30 and an Applebee\u2019s \u201cTwo for $25\u201d spot, both at +61 pts). The new Outback spot also owned the product story (31% Single Best Thing rating while competitors ranged from 19% to 26%). The Outback 23% visual scenes score also led the field.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070920\/image7b-1-1024x548.png\" alt=\"\" class=\"wp-image-40021\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070920\/image7b-1-1024x548.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070920\/image7b-1-300x161.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070920\/image7b-1-598x320.png 598w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070920\/image7b-1-768x411.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070920\/image7b-1-1536x822.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070920\/image7b-1.png 1994w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"533\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070902\/image1b-1-1024x533.png\" alt=\"\" class=\"wp-image-40015\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070902\/image1b-1-1024x533.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070902\/image1b-1-300x156.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070902\/image1b-1-614x320.png 614w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070902\/image1b-1-768x400.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070902\/image1b-1-1536x800.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070902\/image1b-1.png 1995w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070924\/image9b-1-1024x535.png\" alt=\"\" class=\"wp-image-40023\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070924\/image9b-1-1024x535.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070924\/image9b-1-300x157.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070924\/image9b-1-612x320.png 612w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070924\/image9b-1-768x402.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070924\/image9b-1-1536x803.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070924\/image9b-1.png 1995w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sports audiences responded strongly to the :15 &#8220;Chef,&#8221; suggesting media placement opportunities:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>NHL follower response tracked +45 pts above norm, NWSL +36 pts, WWE\/MMA +32 pts and professional golf +25 pts.<br \/><br \/><\/li>\n\n\n\n<li>Response among lapsed Outback users (61% of the audience) was average while considerers were slightly more positive. Current users were a bit less moved but broad audience media is appropriate given the small swings.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"862\" height=\"1024\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070915\/image5b-862x1024.png\" alt=\"\" class=\"wp-image-40019\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070915\/image5b-862x1024.png 862w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070915\/image5b-252x300.png 252w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070915\/image5b-269x320.png 269w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070915\/image5b-768x913.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070915\/image5b.png 1014w\" sizes=\"auto, (max-width: 862px) 100vw, 862px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070922\/image8b-1024x606.png\" alt=\"\" class=\"wp-image-40022\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070922\/image8b-1024x606.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070922\/image8b-300x177.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070922\/image8b-541x320.png 541w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070922\/image8b-768x454.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070922\/image8b-1536x908.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070922\/image8b.png 1826w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>iSpot\u2019s SAGE Media AI agent reported the spend levels for Outback competitors on national linear over the 30 days ending 10\/26\/26, with Chili&#8217;s showing a strong lead and Outback ranked 7th, ahead of Golden Corral and Cracker Barrel:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Many of the more dinner-focused brands showed higher spend over the period in this channel.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070928\/image10-1-1024x577.png\" alt=\"\" class=\"wp-image-40024\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070928\/image10-1-1024x577.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070928\/image10-1-300x169.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070928\/image10-1-568x320.png 568w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070928\/image10-1-768x432.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070928\/image10-1-1536x865.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070928\/image10-1.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Only marginal support was seen behind &#8220;Chef&#8221; on national linear over the 30 days ending 10\/24\/26:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>SAGE recommends considering running &#8220;Chef&#8221; at about 10\u201315% of weekly airings. &#8220;Better&#8221; carried nearly all the weight but a second quality-message creative could help ease viewer fatigue and test whether the quality message works as well as the price message.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070910\/image3-1-1024x577.png\" alt=\"\" class=\"wp-image-40017\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070910\/image3-1-1024x577.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070910\/image3-1-300x169.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070910\/image3-1-568x320.png 568w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070910\/image3-1-768x432.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070910\/image3-1-1536x865.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/12070910\/image3-1.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ineffective creative, even if delivered to the right audience, results in missed opportunity and performance shortfalls. Great creative delivered poorly also results in failed campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ispot.tv\/demo\">Schedule a demo<\/a> to find out how your brand can partner with iSpot to quickly solve both challenges simultaneously, delivering high-performing creative while boosting the effectiveness of planning and in-market execution to achieve\u2014and outperform\u2014campaign objectives.<\/p>\n\n\n\n<p style=\"font-size:12px;\"><i>Creative Agency: The Buntin Group<\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outback Steakhouse has launched \u201cBest Steaks Ever,\u201d an initiative focused on elevating the dining experience through enhanced cut specifications, hand-trimming techniques, refined seasoning standards, and expert culinary preparation. Under the culinary direction of newly appointed Chief Steak Officer Chef Efrem Cutler\u2014serving as the authority on meat selection, marbling, and kitchen execution\u2014the restaurant chain aims to&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":40025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[497],"ispot_product_categories":[],"class_list":["post-40014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-ad-insights","tag-creative-outcomes"],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/40014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=40014"}],"version-history":[{"count":2,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/40014\/revisions"}],"predecessor-version":[{"id":40027,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/40014\/revisions\/40027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/40025"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=40014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=40014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=40014"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=40014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}