{"id":39976,"date":"2026-11-05T12:34:42","date_gmt":"2026-11-05T20:34:42","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=39976"},"modified":"2026-11-05T12:34:42","modified_gmt":"2026-11-05T20:34:42","slug":"cracking-the-case-tidy-cats-investigates-litter-offenses-in-special-litter-unit","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/cracking-the-case-tidy-cats-investigates-litter-offenses-in-special-litter-unit\/","title":{"rendered":"Cracking the Case: Tidy Cats Investigates Litter Offenses in &#8220;Special Litter Unit&#8221;"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Tidy Cats is addressing everyday cat offenses with \u201cSpecial Litter Unit,\u201d a three-part social series developed by Golin Ketchum. Designed to mirror a television series premiere rather than a standard product launch, the crime-procedural spoof stars Kumail Nanjiani as the leader of an elite investigative unit alongside creator Jordan Howlett as a rookie officer. Each episode centers on a specific pet-care challenge addressed by the Purina brand\u2019s Performance+ line, including tracking, odor, and weak clumping.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The episodic rollout spans Tidy Cats\u2019 Instagram, TikTok, and YouTube channels, supported by experiential marketing that featured a one-day \u201cLitter Crimes HQ\u201d pop-up in New York offering interactive missions and adoptable Petfinder cats, with Episode 2 and Episode 3 specifically generating above-norm intent for the Tidy Cats brand among cat owners.<\/p>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Here\u2019s what iSpot\u2019s Creative Assessment platform revealed in response to the episodes among cat owners.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105637\/image2-1024x576.png\" alt=\"\" class=\"wp-image-39978\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105637\/image2-1024x576.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105637\/image2-300x169.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105637\/image2-569x320.png 569w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105637\/image2-768x432.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105637\/image2-1536x864.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105637\/image2.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>The Details:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The &#8220;Episode 3: A Feline Finale&#8221; was the Special Litter Unit campaign\u2019s standout spot on both creative and commercial measures. Overall response (as measured by Ace Score) came in +48 pts above norm, at the 84th percentile for the pet care category among cat owners:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Four of the seven creative components delivered at above-norm rates as the spot grabbed Attention and stood out as unique in the category (Change) \u2014 the crime-procedural format earned notice as the brand intended. The characters led Single Best Thing citings at 23% against a 15% norm (+8 pts), while the brand and product were mentioned at normative rates.<br \/><br \/><\/li>\n\n\n\n<li>Product information landed adequately but wasn\u2019t the driver. Information was +13 pts above norm (within benchmark range), and the message was chosen as Single Best Thing by only 9% against a 14% norm (\u22125 pts).<br \/><br \/><\/li>\n\n\n\n<li>Still, cat owners found this spot both Relevant\/relatable and desirable with Top 2 box consumer intent at 65% beating the category norm of 57% (+8 pts). As the story sold the product more than any claim did, the \u201cmuch more likely\u201d response drove the gain at 39% against a 26% norm (+13 pts) &#8211; excellent conviction levels!<br \/><br \/><\/li>\n\n\n\n<li>Younger cat owners responded exceptionally well. The 18-35 response was +100 pts above norm (99th percentile), and while the 36-49 cohort was at norm, cat owners 50+ responded better than expected ( +26 pts above norm).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"1024\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105702\/image11b-944x1024.png\" alt=\"\" class=\"wp-image-39987\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105702\/image11b-944x1024.png 944w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105702\/image11b-277x300.png 277w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105702\/image11b-295x320.png 295w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105702\/image11b-768x833.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105702\/image11b-1417x1536.png 1417w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105702\/image11b.png 1838w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Second-by-second trace results reflect high engagement across the campaign ads among cat owners, with unaided recall rising slightly in Episodes 2 and 3:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Resonance for Episode 3 stayed in the upper part of the norm band through the full runtime, with only a slight dip in the final seconds, reaffirming the spot&#8217;s ability as a standalone.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105647\/image6b-1024x550.png\" alt=\"\" class=\"wp-image-39982\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105647\/image6b-1024x550.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105647\/image6b-300x161.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105647\/image6b-596x320.png 596w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105647\/image6b-768x412.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105647\/image6b-1536x825.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105647\/image6b.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"414\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105639\/image3-1024x414.png\" alt=\"\" class=\"wp-image-39979\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105639\/image3-1024x414.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105639\/image3-300x121.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105639\/image3-640x259.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105639\/image3-768x310.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105639\/image3-1536x621.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105639\/image3.png 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emotional profiling reveals Curiosity sparked by the unconventional campaign approach, with humor and ingenuity response highest among viewers of the first episode:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Viewer sentiment on &#8220;Episode 3: A Feline Finale&#8221; 1:45 reflects a breakthrough ad that generated strong positive sentiment and brand differentiation among cat owners.<br \/><br \/><\/li>\n\n\n\n<li>The cinematic approach and comedic tone differentiated this brand in a category typically dominated by straightforward product demonstrations. This elevated production value signaled premium positioning and multiple viewers specifically recognized and appreciated the casting choices, particularly mentioning Instagram influencers.<br \/><br \/><\/li>\n\n\n\n<li>However, the 1:45 runtime was a concern for a small section of viewers, and could challenge media flexibility and viewer patience on repeat views. A small portion of viewers also noted confusion about whether this was cat food or litter, suggesting product clarity could be strengthened in shorter edits.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105645\/image5-1024x410.png\" alt=\"\" class=\"wp-image-39981\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105645\/image5-1024x410.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105645\/image5-300x120.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105645\/image5-640x256.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105645\/image5-768x308.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105645\/image5-1536x615.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105645\/image5.png 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"412\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105658\/image10-1024x412.png\" alt=\"\" class=\"wp-image-39986\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105658\/image10-1024x412.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105658\/image10-300x121.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105658\/image10-640x257.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105658\/image10-768x309.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105658\/image10-1536x618.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105658\/image10.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Sample comments among cat owners on the &#8220;Episode 3: A Feline Finale&#8221; 1:45<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis is a home run as far as casting. JORDAN!!! It&#8217;s not so clever with the copy, but the acting and cinematography are fantastic. Grade: A.\u201d<br \/><em>Female 36-49<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis was one of the best and coolest ads I have ever watched in my whole life and it was pretty much inspiring for me because I just like the way the ad was made and it is pretty good and it is very good overall.\u201d<br \/><em>Male 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cGreat ad. Love the main stars. And I love the cat. Very clever and funny.\u201d<br \/><em>Male 36-49<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI thought this was very unique and charming and I was surprised that it made me laugh and it also still explained what the product does.\u201d<br \/><em>Female 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt was funny comparing kitty litter to a crime scene, although it seemed to go on a little too long.\u201d<br \/><em>Male 50+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTidy Cats did it again! Hilarious, best commercial ever.\u201d<br \/><em>Female 36-49<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOne of the actors is an Instagram influencer, and I&#8217;m glad he was chosen for this which automatically made me interested in the ad.\u201d<br \/><em>Male 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis ad was stupid and I didn&#8217;t see the relationship between a crime scene and cat litter.\u201d<br \/><em>Female 50+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI love this! Both of the characters were hilarious!\u201d<br \/><em>Female 36-49<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cVery original. Looks like a movie.\u201d<br \/><em>Female 50+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe ad was super interesting, and kept the viewer wanting to learn and see more.\u201d<br \/><em>Male 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis ad was really funny and creative. I liked the chemistry between the two characters and, of course, the cat was adorable.\u201d<br \/><em>Female 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis ad reminded me of a movie trailer. It was super interesting and you couldn&#8217;t tell it was an ad. I loved it.\u201d<br \/><em>Female 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCreative, simple but appreciated the effort in the production.\u201d<br \/><em>Male 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI mean, it was a very good ad. It&#8217;s cool, but you need to cut it down some. You can&#8217;t run an ad that long. You&#8217;ve got to get to like a 30 second version of that. Some of the cuts were just too long. They went on too long.\u201d<br \/><em>Male 36-49<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI absolutely luv this ad with my guy from Instagram in it. Whatever he&#8217;s selling, ima buy.\u201d<br \/><em>Male 36-49<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The campaign improved by roughly 100 pts on overall response from Episode 1 to Episode 3, so the creatives got stronger as a more complete story was told:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Information was the biggest turnaround. Episode 1 fell \u2212140 pts below norm with the concept cliffhanger working its objective. Episode 2 closed the gap to 40 pts below norm, while Episode 3 reached +13 pts above norm (read as at norm range).<br \/><br \/><\/li>\n\n\n\n<li>Purchase intent rose steadily as the brand\/product became more clear and the concept made more immediate sense. Top 2 Box reached 56% for Episode 1 (at norm) but rose to 61% for Episode 2 (+4 pts). Episode 3 persuaded at a rate +8 pts over the 57% benchmark. Moreover, intent solidified as well with &#8220;much more likely&#8221; climbing from 29% to 32% to 39%.<br \/><br \/><\/li>\n\n\n\n<li>Results question whether Episode 1 is necessary while Episodes 2 and 3 drove intent as standalone creatives.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105649\/image7b-1024x555.png\" alt=\"\" class=\"wp-image-39983\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105649\/image7b-1024x555.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105649\/image7b-300x163.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105649\/image7b-590x320.png 590w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105649\/image7b-768x416.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105649\/image7b-1536x833.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105649\/image7b.png 1916w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105633\/image1b-1024x532.png\" alt=\"\" class=\"wp-image-39977\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105633\/image1b-1024x532.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105633\/image1b-300x156.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105633\/image1b-615x320.png 615w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105633\/image1b-768x399.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105633\/image1b-1536x799.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105633\/image1b.png 1804w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105642\/image4b-1024x540.png\" alt=\"\" class=\"wp-image-39980\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105642\/image4b-1024x540.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105642\/image4b-300x158.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105642\/image4b-607x320.png 607w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105642\/image4b-768x405.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105642\/image4b-1536x810.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105642\/image4b.png 1996w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A strong female turnaround was seen across the episodes of the &#8220;Special Litter Unit&#8221; campaign while male cat owners remained the stronger audience throughout:<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105655\/image9b-1024x551.png\" alt=\"\" class=\"wp-image-39985\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105655\/image9b-1024x551.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105655\/image9b-300x161.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105655\/image9b-595x320.png 595w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105655\/image9b-768x413.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105655\/image9b-1536x826.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/11\/05105655\/image9b.png 1770w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ineffective creative, even if delivered to the right audience, results in missed opportunity and performance shortfalls. Great creative delivered poorly also results in failed campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ispot.tv\/demo\">Schedule a demo<\/a> to find out how your brand can partner with iSpot to quickly solve both challenges simultaneously, delivering high-performing creative while boosting the effectiveness of planning and in-market execution to achieve\u2014and outperform\u2014campaign objectives.<\/p>\n\n\n\n<p style=\"font-size:12px;\"><i>Creative Agency: Golin Ketchum<\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tidy Cats is addressing everyday cat offenses with \u201cSpecial Litter Unit,\u201d a three-part social series developed by Golin Ketchum. Designed to mirror a television series premiere rather than a standard product launch, the crime-procedural spoof stars Kumail Nanjiani as the leader of an elite investigative unit alongside creator Jordan Howlett as a rookie officer. Each&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":39988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[497],"ispot_product_categories":[],"class_list":["post-39976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-ad-insights","tag-creative-outcomes"],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/39976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=39976"}],"version-history":[{"count":1,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/39976\/revisions"}],"predecessor-version":[{"id":39989,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/39976\/revisions\/39989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/39988"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=39976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=39976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=39976"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=39976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}