{"id":39948,"date":"2026-10-30T13:26:16","date_gmt":"2026-10-30T20:26:16","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=39948"},"modified":"2026-10-30T13:26:16","modified_gmt":"2026-10-30T20:26:16","slug":"breaking-the-stigma-megan-fox-personifies-sparks-for-ro","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/breaking-the-stigma-megan-fox-personifies-sparks-for-ro\/","title":{"rendered":"Breaking the Stigma: Megan Fox Personifies Sparks for Ro"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ro has launched a multi-channel national campaign for Ro Sparks featuring actress Megan Fox as the physical embodiment of its erectile dysfunction prescription treatment. Dressed in a red catsuit, Fox personifies the medication in a tongue-in-cheek creative strategy designed to remove awkwardness, eliminate deep-rooted stigma, and encourage open discussions between partners and healthcare providers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign represents Ro\u2019s largest ED marketing initiative to date, targeting a median audience of men in their mid-40s while leveraging Fox\u2019s cultural reach to connect with mainstream viewers across linear television, major sports programming, streaming, and out-of-home placements. By positioning a recognizable female voice at the center of the creative, the campaign directly reframes the conversation around ED, highlighting that desire and attraction remain intact while empowering men to seek treatable care with confidence.<\/p>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Here\u2019s what iSpot\u2019s Creative Assessment platform revealed on actual viewer response to the spot.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105146\/image14-1-1024x576.png\" alt=\"\" class=\"wp-image-39963\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105146\/image14-1-1024x576.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105146\/image14-1-300x169.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105146\/image14-1-569x320.png 569w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105146\/image14-1-768x432.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105146\/image14-1-1536x864.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105146\/image14-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>The Details:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Second-by-second trace results reflect entirely dichotomous engagement trends by gender, with male engagement climbing through the first 15 seconds, holding near the top of the normative (shaded) range, and easing only slightly in the final seconds, while women made up their minds immediately and rejected the creative:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>This execution is likely not to serve as a direct spark for couple conversations given this result but it might encourage men to bring such a discussion forward.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"476\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105143\/image13b-1024x476.png\" alt=\"\" class=\"wp-image-39962\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105143\/image13b-1024x476.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105143\/image13b-300x139.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105143\/image13b-640x298.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105143\/image13b-768x357.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105143\/image13b-1536x714.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105143\/image13b.png 1992w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong><em>Among male viewers:<em=\"\"><\/em=\"\"><\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Within the male audience, &#8220;Megan Fox is Ro Sparks&#8221; placed in the top percentile in grabbing Attention thanks to Fox (the characters, rated the Single Best Thing about the ad by 31% of men viewing the ad &#8211; nearly 3.5X the normative rate) and visuals of the actress (17% SBT vs 11% norm):<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Disengagement was low. Only 17% of men chose none as Single Best Thing, -6 pts below norm, which translates as another strength.<br \/><br \/><\/li>\n\n\n\n<li>This spot easily outpaced the average online health &amp; wellness ad among men (past year benchmarks) across every creative metric and placed in the top decile on overall response, breakthrough (Attention and Likeability), Change, and Desire. Despite a medical impact on a subset of U.S. men, even Relevance ranked above the typical category ad (78th percentile).<br \/><br \/><\/li>\n\n\n\n<li>While the pitch landed, the takeaway was more about the person, not the product. Information was +56 pts above norm, yet message as Single Best Thing was -12 pts below norm (9% vs. 21%) and product itself trailed by -5 pts.<br \/><br \/><\/li>\n\n\n\n<li>Still, Top 2 Box intent among men placed +11 pts above norm, with 52% professing increased likelihood of purchase or visit, and resonance was strong across age (top percentile among males 50+ and 96th among men 36-49). The ad clearly hit its target successfully.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"1024\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105137\/image10b-3-930x1024.png\" alt=\"\" class=\"wp-image-39959\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105137\/image10b-3-930x1024.png 930w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105137\/image10b-3-272x300.png 272w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105137\/image10b-3-290x320.png 290w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105137\/image10b-3-768x846.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105137\/image10b-3-1394x1536.png 1394w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105137\/image10b-3.png 1811w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>68% of all men recalled the Ro and\/or Sparks brand on an unaided basis (slightly outpacing the category benchmark of 64%), with limited bleed to Viagra:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Sentiment on the :30 creative among male viewers reflects strong attention-grabbing capability but also optimization opportunities to convert attention into message retention with a stronger (or balanced) product focus.<br \/><br \/><\/li>\n\n\n\n<li>A significant proportion of male respondents specifically mentioned Megan Fox in their comments, with overwhelmingly positive reactions to her casting. Men consistently praised her attractiveness, attention-grabbing presence, and appropriateness for the product category. However, some indicated that while Megan Fox captured their attention, they struggled to recall the product details or message \u2014 which could, of course, change with repeat viewings.<br \/><br \/><\/li>\n\n\n\n<li>Some mentioned the humor in balancing a sensitive product category with entertainment, reducing stigma.<br \/><br \/><\/li>\n\n\n\n<li>Of course, a smaller portion expressed discomfort with the sexual nature of the ad, but others retained the information conveyed.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"438\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105115\/image1b-4-1024x438.png\" alt=\"\" class=\"wp-image-39950\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105115\/image1b-4-1024x438.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105115\/image1b-4-300x128.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105115\/image1b-4-640x274.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105115\/image1b-4-768x329.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105115\/image1b-4-1536x657.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105115\/image1b-4.png 1608w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Sample comments among male viewers on the &#8220;Megan Fox is Ro Sports&#8221; :30<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDon&#8217;t even know what it was advertising, only saw Megan Fox.\u201d<br \/><em>Male 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis ad is effective in gaining your attention and interest.\u201d<br \/><em>Male 50+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI think this ad was great. I think it was very smart to have such a beautiful woman, such as Megan Fox, talking about all the facts that this medication does. It definitely draws in attention and not only for males. I know females would like it too. I also think it&#8217;s very informative and it has some humor in it which is always amazing in a commercial.\u201d<br \/><em>Male 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis ad was one of the best ads I have ever seen hands down!\u201d<br \/><em>Male 50+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI guess I like the idea of promoting something like this, but sexualizing a woman isn&#8217;t the way.\u201d<br \/><em>Male 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWay to use Megan Fox to exploit the sexually frustrated men you weirdos.\u201d<br \/><em>Male 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI didn&#8217;t like the character. I found her a bit fake (if it comes to body shape) and vulgar. The ad is not relevant to me.\u201d<br \/><em>Male 36-49<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt was pretty cliche. I admit it was humorous at times and loved the Megan Fox thing. It was classic, but funny.\u201d<br \/><em>Male 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMegan Fox definitely gets your attention and I think Ro knows that.\u201d<br \/><em>Male 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTheir product is similar to Viagra and can be mailed to your door.\u201d<br \/><em>Male 50+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThat this new product is as good as Viagra and better, being that it&#8217;s more than one medication and it lasts longer, the discreteness of the packaging and the delivery will make you happy and not be something to alert onlookers.\u201d<br \/><em>Male 36-49<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI was disappointed that they tried to use Megan Fox as a thirst trap for people.\u201d<br \/><em>Male 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI don&#8217;t know what the ad was for because I was so distracted by Megan Fox. She took all my focus.\u201d<br \/><em>Male 36-49<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>True to Ro\u2019s strategy, the creative earned above-norm response among men who described themselves as followers of every major pro and college sports, and showed potential at both regaining lapsed brand users and resonating with considerers:<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"673\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105124\/image5b-3-1024x673.png\" alt=\"\" class=\"wp-image-39954\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105124\/image5b-3-1024x673.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105124\/image5b-3-300x197.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105124\/image5b-3-487x320.png 487w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105124\/image5b-3-768x505.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105124\/image5b-3-1536x1009.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105124\/image5b-3.png 1995w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105117\/image2b-1-1024x674.png\" alt=\"\" class=\"wp-image-39951\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105117\/image2b-1-1024x674.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105117\/image2b-1-300x197.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105117\/image2b-1-486x320.png 486w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105117\/image2b-1-768x505.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105117\/image2b-1-1536x1011.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105117\/image2b-1.png 1813w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong><em>Among female viewers:<em=\"\"><\/em=\"\"><\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In contrast, women rejected the spot across every creative component measure and Relevance was 171 pts below norm:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Rejection deepened with women&#8217;s age, ranging from -56 pts below norm for women 18-35 to -228 pts below for 50+.<br \/><br \/><\/li>\n\n\n\n<li>Emotional profiling among women was the clearest risk signal as a variety of negative-leaning responses were sparked: Inappropriate led, alongside Sexist, Gross, Awful, Irksome, Eerie, WTF, Dishonest, Incredulous and Waste Of Time.<br \/><br \/><\/li>\n\n\n\n<li>In fact, the ad landed as exploitative, especially to women. Exploit scored 4.5\u20135.2 among women 21+, rising with age, and 2\u20133 among men. Empower did not register with any audience segment.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"310\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105141\/image12b-1024x310.png\" alt=\"\" class=\"wp-image-39961\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105141\/image12b-1024x310.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105141\/image12b-300x91.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105141\/image12b-640x194.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105141\/image12b-768x233.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105141\/image12b-1536x465.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105141\/image12b.png 1988w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"622\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105139\/image11b-1-1024x622.png\" alt=\"\" class=\"wp-image-39960\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105139\/image11b-1-1024x622.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105139\/image11b-1-300x182.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105139\/image11b-1-527x320.png 527w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105139\/image11b-1-768x467.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105139\/image11b-1-1536x933.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105139\/image11b-1.png 1983w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"622\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105129\/image7b-3-1024x622.png\" alt=\"\" class=\"wp-image-39956\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105129\/image7b-3-1024x622.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105129\/image7b-3-300x182.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105129\/image7b-3-527x320.png 527w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105129\/image7b-3-768x467.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105129\/image7b-3-1536x933.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105129\/image7b-3.png 1917w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"458\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105131\/image8b-1-1024x458.png\" alt=\"\" class=\"wp-image-39957\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105131\/image8b-1-1024x458.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105131\/image8b-1-300x134.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105131\/image8b-1-640x286.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105131\/image8b-1-768x344.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105131\/image8b-1-1536x687.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105131\/image8b-1.png 1984w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>iSpot\u2019s SAGE Media AI agent unpacked national linear activity for the campaign through October 6, 2026 (launch October 1, 2026):<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Ro\u2019s :30 &#8220;It Acts Fast&#8221; also featuring Fox was the lead engine for the male target. On less than half the airings, it delivered about 3.7x the male 18+ impressions and owned nearly four-fifths of the brand&#8217;s male impression pool. Both ads held a similar share of total 18+ impressions delivered against males (54.8% and 53.7%, respectively) &#8211; indicating neither was targeted to men specifically.<br \/><br \/><\/li>\n\n\n\n<li>&#8220;Megan Fox Is Ro Sparks&#8221; saw far more airings on cheaper cable but each airing yielded only approximately 1\/8th the male impressions.<br \/><br \/><\/li>\n\n\n\n<li>Both spots showed the same skew \u2014 older-male-heavy, which is expected given the sports\/news\/documentary cable footprint and the target.<br \/><br \/><\/li>\n\n\n\n<li>Both ads sparked above-norm intent among male viewers, but &#8220;It Acts Fast&#8221; trailed by -2 pts vs the primary ad. Moreover, &#8220;Megan Fox is Ro Sparks&#8221; showed strength in Top Box intent &#8211; the <em>much more likely<\/em> to be considered contingent among men. However, &#8220;It Acts Fast&#8221; saw a far less intense negative reaction among women, suggesting it be favored in general adult media programming.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105151\/image16-1024x577.png\" alt=\"\" class=\"wp-image-39965\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105151\/image16-1024x577.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105151\/image16-300x169.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105151\/image16-568x320.png 568w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105151\/image16-768x432.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105151\/image16-1536x865.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105151\/image16.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"389\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105148\/image15-1024x389.png\" alt=\"\" class=\"wp-image-39964\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105148\/image15-1024x389.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105148\/image15-300x114.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105148\/image15-640x243.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105148\/image15-768x292.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105148\/image15-1536x584.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105148\/image15.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"564\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105122\/image4b-4-1024x564.png\" alt=\"\" class=\"wp-image-39953\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105122\/image4b-4-1024x564.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105122\/image4b-4-300x165.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105122\/image4b-4-581x320.png 581w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105122\/image4b-4-768x423.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105122\/image4b-4-1536x846.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105122\/image4b-4.png 1804w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"583\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105153\/image17b-1-1024x583.png\" alt=\"\" class=\"wp-image-39966\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105153\/image17b-1-1024x583.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105153\/image17b-1-300x171.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105153\/image17b-1-562x320.png 562w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105153\/image17b-1-768x437.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105153\/image17b-1-1536x875.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105153\/image17b-1.png 1770w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hims has been airing general health and well-being messaging that includes ED as well as other concerns, but a :30 ED-specific spot from November of 2025 achieved similar persuasion success but saw more tepid response to the creative execution among men (and less intense negativity among women):<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105133\/image9b-2-1024x565.png\" alt=\"\" class=\"wp-image-39958\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105133\/image9b-2-1024x565.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105133\/image9b-2-300x165.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105133\/image9b-2-580x320.png 580w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105133\/image9b-2-768x424.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105133\/image9b-2-1536x847.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105133\/image9b-2.png 1804w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"583\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105153\/image17b-1-1024x583.png\" alt=\"\" class=\"wp-image-39966\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105153\/image17b-1-1024x583.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105153\/image17b-1-300x171.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105153\/image17b-1-562x320.png 562w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105153\/image17b-1-768x437.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105153\/image17b-1-1536x875.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105153\/image17b-1.png 1770w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"507\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105155\/ropic-1024x507.png\" alt=\"\" class=\"wp-image-39967\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105155\/ropic-1024x507.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105155\/ropic-300x148.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105155\/ropic-640x317.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105155\/ropic-768x380.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/30105155\/ropic.png 1196w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ineffective creative, even if delivered to the right audience, results in missed opportunity and performance shortfalls. Great creative delivered poorly also results in failed campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ispot.tv\/demo\">Schedule a demo<\/a> to find out how your brand can partner with iSpot to quickly solve both challenges simultaneously, delivering high-performing creative while boosting the effectiveness of planning and in-market execution to achieve\u2014and outperform\u2014campaign objectives.<\/p>\n\n\n\n<p style=\"font-size:12px;\"><i>Creative Agency: Ro&#8217;s internal advertising team<\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ro has launched a multi-channel national campaign for Ro Sparks featuring actress Megan Fox as the physical embodiment of its erectile dysfunction prescription treatment. Dressed in a red catsuit, Fox personifies the medication in a tongue-in-cheek creative strategy designed to remove awkwardness, eliminate deep-rooted stigma, and encourage open discussions between partners and healthcare providers. The&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":39969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[497],"ispot_product_categories":[],"class_list":["post-39948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-ad-insights","tag-creative-outcomes"],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/39948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=39948"}],"version-history":[{"count":1,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/39948\/revisions"}],"predecessor-version":[{"id":39968,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/39948\/revisions\/39968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/39969"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=39948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=39948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=39948"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=39948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}