{"id":39780,"date":"2026-10-09T11:32:54","date_gmt":"2026-10-09T18:32:54","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=39780"},"modified":"2026-10-09T11:32:55","modified_gmt":"2026-10-09T18:32:55","slug":"what-skechers-latest-15s-tell-us-about-winning-attention-fast","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/what-skechers-latest-15s-tell-us-about-winning-attention-fast\/","title":{"rendered":"What Skechers\u2019 Latest :15s Tell Us About Winning Attention Fast"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Skechers has been busy on TV this fall. Its three most recent spots, \u201cSecret Menu,\u201d \u201cThe Blurs\u201d and \u201cFast Freddie,\u201d all :15s released in September, and two of them (\u201cThe Blurs\u201d and \u201cFast Freddie\u201d) promote the brand\u2019s Aero Burst shoes, which are designed as more performance\/training-focused footwear. All three have been well received by audiences. Each spot demonstrates strong overall performance among consumers, alongside key differences in audience response across individual spots.<\/p>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Here\u2019s what iSpot\u2019s Creative Assessment platform revealed on actual viewer response to the ads.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081222\/image8-1-1024x576.png\" alt=\"\" class=\"wp-image-39788\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081222\/image8-1-1024x576.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081222\/image8-1-300x169.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081222\/image8-1-569x320.png 569w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081222\/image8-1-768x432.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081222\/image8-1-1536x864.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081222\/image8-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>The Details:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The two newest Skechers ads touting the Aero Burst were very well-received by American viewers, easily outpacing the one-year footwear advertising norm in overall response (as measured by Ace Score) by +96 to +109 pts:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>The :15 &#8220;Secret Menu&#8221; which advertised a wider variety of fits and special website offers delivered the &#8216;weakest&#8217; above-norm performance (+77 pts) but actually drove the highest consumer intent of the three spots, at 63% Top 2 Box to outpace the category benchmark by an impressive +15 pts.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081218\/image7b-1-1024x582.png\" alt=\"\" class=\"wp-image-39787\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081218\/image7b-1-1024x582.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081218\/image7b-1-300x170.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081218\/image7b-1-563x320.png 563w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081218\/image7b-1-768x436.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081218\/image7b-1-1536x872.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081218\/image7b-1.png 1995w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081214\/image5b-1-1024x560.png\" alt=\"\" class=\"wp-image-39785\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081214\/image5b-1-1024x560.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081214\/image5b-1-300x164.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081214\/image5b-1-585x320.png 585w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081214\/image5b-1-768x420.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081214\/image5b-1-1536x840.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081214\/image5b-1.png 1804w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>iSpot\u2019s SAGE Creative AI agent surfaced the top themes in viewer verbatims on &#8220;Secret Menu&#8221; that drove the high purchase intent sparked by the ad:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Existing brand affinity was the largest driver with an 86% Top-2-Box theme intent, among the 17.8% of respondents who mentioned it. The online exclusive\u2019s discovery hook \u2014 unique to this ad \u2014 converted at 76% despite reaching only 8% of the audience, suggesting untapped upside if that message were amplified.<br \/><br \/><\/li>\n\n\n\n<li>Brand affinity was actually the most consistent high-reach, high-intent theme of the campaign. It appeared in all three ads at 8.6\u201317.8% reach and drove Top-2-Box theme intent of 64%\u201386%.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081208\/image2-1-1024x575.png\" alt=\"\" class=\"wp-image-39782\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081208\/image2-1-1024x575.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081208\/image2-1-300x169.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081208\/image2-1-569x320.png 569w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081208\/image2-1-768x432.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081208\/image2-1-1536x863.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081208\/image2-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>However, the three ads served distinct roles in the portfolio with each offering a reason to run in tandem rotations:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>&#8220;Fast Freddie&#8221; :15 \u2014 strongest creative vehicle in overall response; best for awareness and breaking through clutter. It&#8217;s Entertaining theme was the highest reach theme across all three ads at 26.3% and earned high marks from younger men relative to the other two creatives.<br \/><br \/><\/li>\n\n\n\n<li>&#8220;The Blurs&#8221; :15 \u2014 balanced performer; Entertaining theme drove 83% Top-2-Box intent among 8.6% of respondents, and the only to see Speed\/Performance message theme with broad appeal across age\/gender.<br \/><br \/><\/li>\n\n\n\n<li>&#8220;Secret Menu&#8221; :15 \u2014 most efficient purchase intent converter; the Online Exclusives message created genuine discovery value that the performance ads lacked. This represents a legitimate strategic asset despite its modest reach. It was unique to this ad and its conversion rate was among the highest observed.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081225\/image9-1024x576.png\" alt=\"\" class=\"wp-image-39789\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081225\/image9-1024x576.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081225\/image9-300x169.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081225\/image9-569x320.png 569w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081225\/image9-768x432.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081225\/image9-1536x864.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081225\/image9.png 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081227\/image10b-1-1024x582.png\" alt=\"\" class=\"wp-image-39790\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081227\/image10b-1-1024x582.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081227\/image10b-1-300x170.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081227\/image10b-1-563x320.png 563w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081227\/image10b-1-768x436.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081227\/image10b-1-1536x873.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081227\/image10b-1.png 1996w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Viewer ratings of the Single Best Thing about each spot reflected the strong brand affinity response seen in comments while &#8220;Secret Menu&#8221; won through product clarity with an above-norm 34% of all viewers citing the product itself as the key impressionable aspect in this creative (vs a normative 22%-23% in the performance spots, despite the focus on the Aero Burst technology):<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Viewer sentiment on the :15 &#8220;Secret Menu&#8221; revealed the slip-on convenience feature and comfort as powerful differentiators across demographics. Viewers appreciated the visual demonstration of ease-of-use which tapped into practical needs and the comfort messaging landed effectively, particularly with a 50+ audience.<br \/><br \/><\/li>\n\n\n\n<li>Many viewers learned something new about online-only products which created curiosity and drove website consideration, as intended.<br \/><br \/><\/li>\n\n\n\n<li>&nbsp;The variety showcased successfully positioned Skechers as a comprehensive footwear brand rather than a niche player.<br \/><br \/><\/li>\n\n\n\n<li>Some felt the pace was a bit quick or jumpy and the styles shown didn&#8217;t appeal to all but these objections were more limited in scope.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081216\/image6b-1-1024x565.png\" alt=\"\" class=\"wp-image-39786\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081216\/image6b-1-1024x565.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081216\/image6b-1-300x166.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081216\/image6b-1-580x320.png 580w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081216\/image6b-1-768x424.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081216\/image6b-1-1536x848.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081216\/image6b-1.png 1995w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Sample comments on the &#8220;Secret Menu&#8221; :15<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI think it&#8217;s a good ad. I didn&#8217;t realize they had slip-on shoes which makes it easier to get into, especially when your hands hurt.\u201d<br \/><em>Female 50+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI didn&#8217;t know there were online exclusive items. But I do now wonder if they are actual lines of products or just all the odd sizes, i.e. wide, extra large or small.\u201d<br \/><em>Female 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI think the advertisement was straight to the point. Great visual and great information that was given to the listener, the person who was watching the ad.\u201d<br \/><em>Male 36-49&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI know and enjoy the product. I enjoy the visuals and the ease with which the shoes are slipped on. The shoes are also quite stylish. This is a good ad.\u201d<br \/><em>Male 50+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI have always loved Sketchers shoes. They\u2019re great for working and standing all day. Anyway, the ad would get anyone&#8217;s attention that has feet issues and needs comfort.\u201d<br \/><em>Female 50+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI have Skechers and I like them sometimes, but the shoes featured in the ad were ugly I thought. Maybe they&#8217;re comfortable with their visually unappealing style. I like that they showed the app or whatever where you can go to see all their shoes at the end. But I do not like the shoes they showed and it did not make me want to buy them.\u201d<br \/><em>Female 36-49<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThey have every type of shoe for every type of person or lifestyle. I like the slip-ons and want to try them. They look easy to put on\/take off and are also stylish.\u201d<br \/><em>Female 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI like the variety of shoe wear that was shown while feeling inviting to the entire family to wear.\u201d<br \/><em>Male 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI had no idea they had products on their site you can&#8217;t get in stores. This is appealing because of the different widths and sizes. Mostly, I love it because the slip-ons looked so nice.\u201d<br \/><em>Female 36-49<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI like Skechers, but why did almost all of the shoes shown in the ad have to be white? White sneakers are the worst. I would like to see more colorful sneakers.\u201d<br \/><em>Female 36-49<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI absolutely love Sketchers! They are a good brand of shoe. I haven&#8217;t bought a pair in a while, but I&#8217;m definitely going to seek them out the next time I&#8217;m at the shoe store.\u201d<br \/><em>Female 50+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe ad was upbeat and showed that Skechers has a lot of different shoes for every occasion and that they try to appeal to everyone.\u201d<br \/><em>Male 50+<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>iSpot\u2019s SAGE Media AI agent reviewed national linear activity for the campaign from launch 9\/7\/26 through 9\/21\/26:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>&#8220;Secret Menu&#8221; carried the most reach and the highest CPM ($4.81), while \u201cFast Freddie\u201d was the most reach-efficient ($3.83) but the smallest buy. The highest-CPM unit was also the most persuasive \u2014 meaning its per-impression outcome value is understated by a reach-only CPM.<br \/><br \/><\/li>\n\n\n\n<li>However, a demographic opportunity was uncovered: All three ads skewed heavily older \u2014 about 55% of person-impressions landed on 55+, and about 76% on 40+. That is on-strategy for the comfort\/slip-on franchise but a mistargeting risk for the Aero Burst performance-running spots, whose speed\/athlete narrative is built for a younger buyer than the current daypart\/network mix is reaching.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09104045\/image3-Edited-1024x585.png\" alt=\"\" class=\"wp-image-39800\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09104045\/image3-Edited-1024x585.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09104045\/image3-Edited-300x171.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09104045\/image3-Edited-560x320.png 560w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09104045\/image3-Edited-768x439.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09104045\/image3-Edited.png 1314w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"496\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081211\/image4-1024x496.png\" alt=\"\" class=\"wp-image-39784\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081211\/image4-1024x496.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081211\/image4-300x145.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081211\/image4-640x310.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081211\/image4-768x372.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081211\/image4-1536x744.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081211\/image4.png 1652w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Fast Freddie&#8221; was the sports-inventory workhorse, enjoying above-norm response across followers of all pro and college sports. It peaked with pro soccer viewers (+131 pts above norm), NBA viewers (+126 pts), and NFL viewers (+109 pts) and would benefit from sports placements aligned with the Aero Burst performance positioning:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>&#8220;The Blurs&#8221; held up best with college and mainstream league viewers, linked to its performance theme. NCAA Basketball viewers were +93 pts above norm and NCAA Football viewer response was +81 pts above average.<br \/><br \/><\/li>\n\n\n\n<li>All three spots performed well with non-sports viewers as well, confirming that general entertainment programming is a strong base for this entire portfolio, especially &#8220;Secret Menu.&#8221;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081205\/image1b-1024x546.png\" alt=\"\" class=\"wp-image-39781\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081205\/image1b-1024x546.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081205\/image1b-300x160.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081205\/image1b-600x320.png 600w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081205\/image1b-768x409.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081205\/image1b-1536x819.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081205\/image1b.png 1996w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>iSpot\u2019s SAGE Media AI analysis suggested a reallocation model for the two Aero Burst spots \u2014 &#8220;The Blurs&#8221; and &#8220;Fast Freddie&#8221; \u2014 grounded in their actual by-daypart delivery and the observed under-40 yield of sports programming:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>The pair delivered 308.8M total impressions, of which only 44.4M (14.4%) reached under-40 viewers.<br \/><br \/><\/li>\n\n\n\n<li>&nbsp;Sports is the single best lever available (17.9% vs. the pair&#8217;s 13.4% oldest-daypart blend) and aligns naturally with the athlete-led creative, so it should absorb the bulk of any shift.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"297\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081228\/image11-1-1024x297.png\" alt=\"\" class=\"wp-image-39791\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081228\/image11-1-1024x297.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081228\/image11-1-300x87.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081228\/image11-1-640x185.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081228\/image11-1-768x223.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/10\/09081228\/image11-1.png 1332w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ineffective creative, even if delivered to the right audience, results in missed opportunity and performance shortfalls. Great creative delivered poorly also results in failed campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ispot.tv\/demo\">Schedule a demo<\/a> to find out how your brand can partner with iSpot to quickly solve both challenges simultaneously, delivering high-performing creative while boosting the effectiveness of planning and in-market execution to achieve\u2014and outperform\u2014campaign objectives.<\/p>\n\n\n\n<p style=\"font-size:12px;\"><i>Creative Agency: Siltanen &#038; Partners Advertising<\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skechers has been busy on TV this fall. Its three most recent spots, \u201cSecret Menu,\u201d \u201cThe Blurs\u201d and \u201cFast Freddie,\u201d all :15s released in September, and two of them (\u201cThe Blurs\u201d and \u201cFast Freddie\u201d) promote the brand\u2019s Aero Burst shoes, which are designed as more performance\/training-focused footwear. All three have been well received by audiences&#8230;. Read More<\/p>\n","protected":false},"author":26,"featured_media":39799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[497],"ispot_product_categories":[],"class_list":["post-39780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-ad-insights","tag-creative-outcomes"],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/39780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=39780"}],"version-history":[{"count":6,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/39780\/revisions"}],"predecessor-version":[{"id":39801,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/39780\/revisions\/39801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/39799"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=39780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=39780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=39780"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=39780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}